Cells: strength 9/3/1. Importance Σ = Σ(weight × strength).
One picture of §1 (Goals, left), §2 (Functions, top), §4 (relation matrix, body),
§5 (roof, correlations) and §7/§4 (basement: targets + importance Σ + relative %).
The tables above stay authoritative — regenerate this when they change. Relation
symbols: ● strong (9) · ◐ medium (3) · △ weak (1). Roof: ++/+ reinforce,
−/−− conflict.
% =====================================================================
% QFD "House of Quality" preamble
% =====================================================================
\usetikzlibrary{arrows.meta, positioning, shapes.geometric, shapes.misc, calc, fit, backgrounds}
% Toggles — flip before \begin{qfdhouse} to hide sections.
\newif\ifqfdshowroof \qfdshowrooftrue
\newif\ifqfdshowbasement \qfdshowbasementtrue
\newif\ifqfdshowcompetitive \qfdshowcompetitivetrue
\newif\ifqfdshowlegend \qfdshowlegendtrue
\newif\ifqfdshowimportance \qfdshowimportancetrue
\newif\ifqfdshowcorrlegend \qfdshowcorrlegendtrue
\newif\ifqfdshowevallegend \qfdshowevallegendtrue
% Dimensions — override before \begin{qfdhouse} to resize.
\def\qfdNW{5} % number of WHATs (rows)
\def\qfdNH{5} % number of HOWs (columns)
\def\qfdWhatW{4.0} % width of WHATs column
\def\qfdImpW{0.9} % width of importance column
\def\qfdCmpW{3} % width of perception zone
\def\qfdHdrH{2.6} % height of column-titles band
\def\qfdBasementN{4} % number of basement rows
% Titles & labels — override before \begin{qfdhouse}.
\def\qfdWhatsTitle{Customer needs}
\def\qfdImpTitle{Imp.\ \%}
\def\qfdPerceptionTitle{Comparative evaluation}
\def\qfdPoorLabel{poor}
\def\qfdExcellentLabel{excellent}
\def\qfdAltOneLabel{Our product} % highlighted in legend
\def\qfdAltTwoLabel{Competitor A}
\def\qfdAltThreeLabel{Competitor B}
\def\qfdRelTitle{Relation}
\def\qfdCorrTitle{Correlation}
\def\qfdEvalTitle{Evaluation}
% Styles.
\tikzset{
qfdthin/.style ={line width=0.35pt},
qfdmed/.style ={line width=0.7pt},
qfdstrong/.style={circle, draw, fill=black,
minimum size=7pt, inner sep=0pt},
qfdmod/.style ={circle, draw,
minimum size=7pt, inner sep=0pt, line width=0.8pt},
qfdweak/.style ={regular polygon, regular polygon sides=3, draw,
minimum size=8.5pt, inner sep=0pt, line width=0.7pt},
qfdrel/.is choice,
qfdrel/S/.style={qfdstrong},
qfdrel/M/.style={qfdmod},
qfdrel/W/.style={qfdweak},
% Three perception-zone alternatives. Index 1 is emphasised.
qfdalt1mk/.style={circle, draw, fill=black,
minimum size=6pt, inner sep=0pt, line width=1pt},
qfdalt1ln/.style={line width=1.2pt},
qfdalt2mk/.style={regular polygon, regular polygon sides=3, draw,
fill=black, minimum size=6pt, inner sep=0pt,
line width=0.7pt},
qfdalt2ln/.style={line width=0.7pt, dashed},
qfdalt3mk/.style={rectangle, draw, fill=black,
minimum size=5pt, inner sep=0pt, line width=0.7pt},
qfdalt3ln/.style={line width=0.7pt, dotted},
}
% --- Grid lines for every zone. ---
\newcommand{\qfdDrawGrid}{%
\foreach \c in {1,...,\qfdNHm} \draw[qfdthin] (\c, 0) -- (\c, -\qfdNW);
\foreach \r in {1,...,\qfdNWm} \draw[qfdthin] (0, -\r) -- (\qfdNH, -\r);
\foreach \r in {1,...,\qfdNWm}
\draw[qfdthin] (\qfdLeftEdge, -\r) -- (0, -\r);
\ifqfdshowroof
\foreach \c in {1,...,\qfdNHm}
\draw[qfdthin] (\c, 0) -- (\c, \qfdHdrH);
\fi
\ifqfdshowcompetitive
\foreach \r in {1,...,\qfdNWm}
\draw[qfdthin] (\qfdNH, -\r) -- (\qfdNH+\qfdCmpW, -\r);
\fi
\ifqfdshowbasement
\foreach \r in {1,...,\qfdBasementN}
\draw[qfdthin] (0, -\qfdNW-\r) -- (\qfdNH, -\qfdNW-\r);
\foreach \c in {1,...,\qfdNHm}
\draw[qfdthin] (\c, -\qfdNW) -- (\c, -\qfdNW-\qfdBasementN);
\fi
}
% --- Roof: diagonal grid + named coordinates (C-i-j) for correlations. ---
\newcommand{\qfdDrawRoof}{%
\ifqfdshowroof
\foreach \k in {1,...,\qfdNHm} {%
\pgfmathsetmacro{\rx}{(\k+\qfdNH)/2}
\pgfmathsetmacro{\ry}{\qfdHdrH + (\qfdNH-\k)/2}
\pgfmathsetmacro{\lx}{\k/2}
\pgfmathsetmacro{\ly}{\qfdHdrH + \k/2}
\draw[qfdthin] (\k, \qfdHdrH) -- (\rx, \ry);
\draw[qfdthin] (\k, \qfdHdrH) -- (\lx, \ly);
}%
\draw[qfdmed] (0, \qfdHdrH)
-- (\qfdNH/2, \qfdApexY) -- (\qfdNH, \qfdHdrH);
\foreach \i in {1,...,\qfdNH}
\foreach \k in {1,...,\qfdNH} {%
\pgfmathtruncatemacro{\jj}{\i+\k}
\ifnum\jj>\qfdNH\relax\else
\pgfmathsetmacro{\xx}{\i + \k/2 - 0.5}
\pgfmathsetmacro{\yy}{\qfdHdrH + \k/2}
\coordinate (C-\i-\jj) at (\xx, \yy);
\fi
}%
\fi
}
% --- Perception scale 0..5 + poor/excellent endpoints + zone title. ---
\newcommand{\qfdDrawScale}{%
\ifqfdshowcompetitive
\foreach \tk in {0,1,2,3,4,5} {%
\pgfmathsetmacro{\tx}{\qfdNH + (\tk+0.5)*\qfdCmpW/6}
\node[anchor=south, font=\scriptsize] at (\tx, 0.02) {\tk};
}%
\node[anchor=south, font=\scriptsize\bfseries, align=center]
at ({\qfdNH + \qfdCmpW/2}, 0.7) {\qfdPerceptionTitle};
\node[anchor=north, font=\scriptsize\itshape]
at ({\qfdNH + 0.45}, -\qfdNW) {\qfdPoorLabel};
\node[anchor=north, font=\scriptsize\itshape]
at ({\qfdNH + \qfdCmpW - 0.45}, -\qfdNW) {\qfdExcellentLabel};
\fi
}
% --- Importance title (left) and WHATs title (header band). ---
\newcommand{\qfdDrawZoneTitles}{%
\ifqfdshowimportance
\node[rotate=90, anchor=west, font=\footnotesize\bfseries]
at ({-\qfdImpW/2}, 0.12) {\qfdImpTitle};
\fi
\node[font=\scriptsize\bfseries, align=center, text width=\qfdWhatW cm]
at ({\qfdLeftEdge + \qfdWhatW/2},
{\ifqfdshowroof \qfdHdrH/2 \else 0.6 \fi}) {\qfdWhatsTitle};
}
% --- Outer frames around each zone. ---
\newcommand{\qfdDrawFrames}{%
\begin{scope}[qfdmed]
\draw (\qfdLeftEdge, 0) rectangle (\qfdNH, -\qfdNW);
\ifqfdshowimportance \draw (-\qfdImpW, 0) -- (-\qfdImpW, -\qfdNW); \fi
\draw (0, 0) -- (0, -\qfdNW);
\ifqfdshowroof
\draw (0, 0) rectangle (\qfdNH, \qfdHdrH); \fi
\ifqfdshowbasement
\draw (0, -\qfdNW) rectangle (\qfdNH, -\qfdNW-\qfdBasementN); \fi
\ifqfdshowcompetitive
\draw (\qfdNH, 0) rectangle (\qfdNH+\qfdCmpW, -\qfdNW); \fi
\end{scope}
}
% --- Legend on the right (Relations / Correlations / Evaluation). ---
\newcommand{\qfdDrawLegend}{%
\ifqfdshowlegend
\pgfmathsetmacro{\qfdLegX}{%
\qfdNH + \ifqfdshowcompetitive \qfdCmpW + 0.7 \else 0.7 \fi}
\pgfmathsetmacro{\qfdLegBottom}{%
-2.05
\ifqfdshowroof \ifqfdshowcorrlegend - 2.55 \fi \fi
\ifqfdshowcompetitive \ifqfdshowevallegend - 2.20 \fi \fi}
\pgfmathsetmacro{\qfdLegY}{\qfdHdrH - 0.4}
\begin{scope}[shift={(\qfdLegX, \qfdLegY)}]
\draw[qfdmed, rounded corners=2pt]
(-0.15, 0.4) rectangle (4.5, \qfdLegBottom);
% Relations
\node[anchor=west, font=\footnotesize\bfseries] at (0, 0.1)
{\qfdRelTitle};
\draw[qfdthin] (0, -0.15) -- (4.35, -0.15);
\node[qfdstrong] at (0.22, -0.5) {};
\node[anchor=west] at (0.5, -0.5) {Strong (9)};
\node[qfdmod] at (0.22, -0.95) {};
\node[anchor=west] at (0.5, -0.95) {Medium (3)};
\node[qfdweak] at (0.22, -1.4) {};
\node[anchor=west] at (0.5, -1.4) {Weak (1)};
% Correlations (roof)
\ifqfdshowroof \ifqfdshowcorrlegend
\node[anchor=west, font=\footnotesize\bfseries] at (0, -2.10)
{\qfdCorrTitle};
\draw[qfdthin] (0, -2.35) -- (4.35, -2.35);
\node[anchor=west] at (0, -2.70) {{$+\!+$}\quad very positive};
\node[anchor=west] at (0, -3.05) {{$+$\phantom{$+$}}\quad positive};
\node[anchor=west] at (0, -3.40) {{$-$\phantom{$-$}}\quad negative};
\node[anchor=west] at (0, -3.75) {{$-\!-$}\quad very negative};
\fi \fi
% Evaluation (3 alternatives)
\ifqfdshowcompetitive \ifqfdshowevallegend
\pgfmathsetmacro{\qfdEvalTop}{%
-2.10 \ifqfdshowroof\ifqfdshowcorrlegend - 2.55 \fi\fi}
\node[anchor=west, font=\footnotesize\bfseries]
at (0, \qfdEvalTop) {\qfdEvalTitle};
\pgfmathsetmacro{\qfdEvalSep}{\qfdEvalTop - 0.25}
\draw[qfdthin] (0, \qfdEvalSep) -- (4.35, \qfdEvalSep);
\pgfmathsetmacro{\qfdLegA}{\qfdEvalTop - 0.55}
\draw[qfdalt1ln] (0.05, \qfdLegA) -- (0.45, \qfdLegA);
\node[qfdalt1mk] at (0.25, \qfdLegA) {};
\node[anchor=west, font=\bfseries] at (0.55, \qfdLegA)
{\qfdAltOneLabel};
\pgfmathsetmacro{\qfdLegB}{\qfdEvalTop - 0.95}
\draw[qfdalt2ln] (0.05, \qfdLegB) -- (0.45, \qfdLegB);
\node[qfdalt2mk] at (0.25, \qfdLegB) {};
\node[anchor=west] at (0.55, \qfdLegB) {\qfdAltTwoLabel};
\pgfmathsetmacro{\qfdLegC}{\qfdEvalTop - 1.35}
\draw[qfdalt3ln] (0.05, \qfdLegC) -- (0.45, \qfdLegC);
\node[qfdalt3mk] at (0.25, \qfdLegC) {};
\node[anchor=west] at (0.55, \qfdLegC) {\qfdAltThreeLabel};
\fi \fi
\end{scope}
\fi
}
% --- The environment users wrap their content in. ---
\newenvironment{qfdhouse}{%
\begin{tikzpicture}[x=1cm, y=1cm, font=\scriptsize,
line cap=round, line join=round]
\ifqfdshowimportance
\pgfmathsetmacro{\qfdLeftEdge}{-\qfdWhatW-\qfdImpW}
\else
\pgfmathsetmacro{\qfdLeftEdge}{-\qfdWhatW}
\fi
\pgfmathsetmacro{\qfdApexY}{\qfdHdrH + \qfdNH/2}
\pgfmathtruncatemacro{\qfdNHm}{\qfdNH - 1}
\pgfmathtruncatemacro{\qfdNWm}{\qfdNW - 1}
\qfdDrawGrid
\qfdDrawRoof
\qfdDrawScale
\qfdDrawZoneTitles
}{%
\qfdDrawFrames
\qfdDrawLegend
\end{tikzpicture}%
}
\begin{document}
% --- meadows: 3 goals (WHATs) x 9 functions (HOWs); no competitor zone;
% basement = Target / Importance Sigma / Relative %. ---
\def\qfdNW{3}
\def\qfdNH{9}
\def\qfdWhatW{4.2}
\def\qfdBasementN{3}
\def\qfdWhatsTitle{Goals (WHATs)}
\def\qfdImpTitle{Weight}
\qfdshowcompetitivefalse
\begin{qfdhouse}
% --- WHATs (goals) + importance weight ---
\pgfmathsetmacro{\qfdWhatTextW}{\qfdWhatW - 0.2}
\foreach \r/\t in {1/{G1 Build with near-zero friction},
2/{G2 Feedback surfaces as live insight},
3/{G3 Models safe \& portable}}
\node[anchor=west, font=\scriptsize, text width=\qfdWhatTextW cm, align=left]
at ({\qfdLeftEdge + 0.1}, {-\r + 0.5}) {\t};
\foreach \r/\imp in {1/9, 2/8, 3/7}
\node[font=\scriptsize] at ({-\qfdImpW/2}, {-\r + 0.5}) {\imp};
% --- HOWs (functions, rotated) ---
\foreach \c/\t in {1/{F1 place node}, 2/{F2 connect},
3/{F3 smooth canvas}, 4/{F4 valid inline},
5/{F5 loops live}, 6/{F6 polarity},
7/{F7 autosave}, 8/{F8 round-trip}, 9/{F9 undo/redo}}
\node[rotate=90, anchor=west, font=\scriptsize] at ({\c - 0.5}, 0.15) {\t};
% --- Relation matrix (col c = function, row r = goal); strength S/M/W ---
\foreach \c/\r/\s in {1/1/S, 2/1/S, 3/1/S, 4/1/M, 5/1/W, 6/1/M, 7/1/W, 9/1/M,
2/2/M, 3/2/W, 4/2/M, 5/2/S, 6/2/S, 9/2/W,
4/3/W, 7/3/S, 8/3/S, 9/3/S}
\node[qfdrel/\s] at ({\c - 0.5}, {-\r + 0.5}) {};
% --- Roof correlations (C-i-j, i<j); from DESIGN.md §5 ---
\node[font=\scriptsize] at (C-2-4) {$-$}; % F2 x F4 mild conflict
\node[font=\scriptsize] at (C-2-6) {$+\!+$}; % F2 o F6 strong reinforce
\node[font=\scriptsize] at (C-3-5) {$-\!-$}; % F3 x F5 strong conflict
\node[font=\scriptsize] at (C-3-9) {$-$}; % F3 x F9 mild conflict
\node[font=\scriptsize] at (C-4-5) {$+$}; % F4 o F5 mild reinforce
\node[font=\scriptsize] at (C-5-6) {$+\!+$}; % F5 o F6 strong reinforce
% --- Basement: Target / Importance Sigma / Relative %, + row labels ---
\foreach \rr/\lbl in {0/{Target}, 1/{Imp.\ $\Sigma$}, 2/{Rel.\ \%}}
\node[anchor=east, font=\scriptsize\itshape]
at (-0.1, {-\qfdNW - 0.5 - \rr}) {\lbl};
\foreach \c/\tgt/\sig/\rel in
{1/{1 gest.}/81/11, 2/{1 drag}/105/14, 3/{60 fps}/89/12,
4/{0 inv.}/58/8, 5/{$\le$16ms}/81/11, 6/{dflt $\pm$}/99/13,
7/{$\le$500ms}/72/10, 8/{id.}/63/8, 9/{$\ge$50}/98/13} {
\node[font=\scriptsize] at ({\c - 0.5}, {-\qfdNW - 0.5}) {\tgt};
\node[font=\scriptsize] at ({\c - 0.5}, {-\qfdNW - 1.5}) {\sig};
\node[font=\scriptsize\bfseries] at ({\c - 0.5}, {-\qfdNW - 2.5}) {\rel};
}
\end{qfdhouse}
\end{document}