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Julien Calixte 5d9591e5ea docs: rename roadmap.md to macroplan.md and refresh the plan

The file is the macroplan (plus per-version scope), so rename it to match and
retitle to "Macroplan"; update all inbound links and friendly labels across the
docs. Refresh the plan while here: v0.2 gutter built, :gl pull recorded (v0.7),
command-line editing (v0.4), and the format_on_save pref (v0.5).

2026-07-11 19:27:27 +02:00

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Quality Function Deployment

Translates what the device must be (user-facing requirements) into what it must achieve (engineering characteristics) and what we must build (components). Surfaces the few targets that dominate the design and the conflicts between them. Every decision cell points back to adr.md.

Scope: v0.1 MVP — see v0.1-mvp-product.md for user-facing scope and v0.1-mvp-technical.md for implementation — with the v0.2–v1.0 trajectory (README, macroplan) in mind so we don't paint into a corner. Terminology (e.g. Tracked, Local, Save, Publish) follows the project glossary at ../CONTEXT.md.

Format inspired by the classic House of Quality, kept compact. Strength weights: 9 strong, 3 medium, 1 weak, blank none. This one file owns everything: the House diagram itself (matrix, roof, basement Σ, and the guessed competitor perception zone), hoisted to the top (just below); the WHAT/HOW catalogues (§1, §2); the narrative reading of the numbers (§3, §4); and the downstream sections (§5–§8). (The House was a separate quality-house.md until 2026-07-11, merged into §3 to end the mirror-drift between the two files; the diagram was lifted above §1 on 2026-07-11 so the picture leads.)

House of Quality — the diagram

The artifact this whole document builds and reads is shown first: §1's WHATs (rows) × §2's HOWs (columns), scored 9 / 3 / 1 / blank, with the roof correlations (§4), the basement Σ / relative weights, and the right-hand competitive-perception zone. §1–§8 define, prioritise, and read it; the sync rules and a blank practice copy travel with the diagram just below.

Single source of truth. The \foreach blocks in the diagram restate §1's weights and §2's targets — TikZ can't read the tables, so keep them in sync when either changes, and recompute the basement Σ / Rel % here (see Regenerating) rather than transcribing them from elsewhere. This mirror used to live in a separate quality-house.md; it was merged into §3 on 2026-07-11 so the two can no longer silently drift.

For a blank version of the same chassis (WHATs, HOWs, importance, and v0.1 targets kept; relations + roof + Σ basement left empty for practice), see quality-house-empty.md.

% =====================================================================
% QFD "House of Quality" preamble
% =====================================================================
\usetikzlibrary{arrows.meta, positioning, shapes.geometric, shapes.misc, calc, fit, backgrounds}

\newif\ifqfdshowroof          \qfdshowrooftrue
\newif\ifqfdshowbasement      \qfdshowbasementtrue
\newif\ifqfdshowcompetitive   \qfdshowcompetitivetrue
\newif\ifqfdshowlegend        \qfdshowlegendtrue
\newif\ifqfdshowimportance    \qfdshowimportancetrue
\newif\ifqfdshowcorrlegend    \qfdshowcorrlegendtrue
\newif\ifqfdshowevallegend    \qfdshowevallegendtrue

\def\qfdNW{5}
\def\qfdNH{5}
\def\qfdWhatW{4.0}
\def\qfdImpW{0.9}
\def\qfdCmpW{3}
\def\qfdHdrH{2.6}
\def\qfdBasementN{4}

\def\qfdWhatsTitle{Customer needs}
\def\qfdImpTitle{Imp.\ \%}
\def\qfdPerceptionTitle{Comparative evaluation}
\def\qfdPoorLabel{poor}
\def\qfdExcellentLabel{excellent}
\def\qfdAltOneLabel{Typoena}
\def\qfdAltTwoLabel{Competitor A}
\def\qfdAltThreeLabel{Competitor B}
\def\qfdRelTitle{Relation}
\def\qfdCorrTitle{Correlation}
\def\qfdEvalTitle{Evaluation}

\tikzset{
  qfdthin/.style ={line width=0.35pt},
  qfdmed/.style  ={line width=0.7pt},
  qfdstrong/.style={circle, draw, fill=black,
                    minimum size=7pt, inner sep=0pt},
  qfdmod/.style  ={circle, draw,
                    minimum size=7pt, inner sep=0pt, line width=0.8pt},
  qfdweak/.style ={regular polygon, regular polygon sides=3, draw,
                    minimum size=8.5pt, inner sep=0pt, line width=0.7pt},
  qfdrel/.is choice,
  qfdrel/S/.style={qfdstrong},
  qfdrel/M/.style={qfdmod},
  qfdrel/W/.style={qfdweak},
  qfdalt1mk/.style={circle, draw, fill=black,
                    minimum size=6pt, inner sep=0pt, line width=1pt},
  qfdalt1ln/.style={line width=1.2pt},
  qfdalt2mk/.style={regular polygon, regular polygon sides=3, draw,
                    fill=black, minimum size=6pt, inner sep=0pt,
                    line width=0.7pt},
  qfdalt2ln/.style={line width=0.7pt, dashed},
  qfdalt3mk/.style={rectangle, draw, fill=black,
                    minimum size=5pt, inner sep=0pt, line width=0.7pt},
  qfdalt3ln/.style={line width=0.7pt, dotted},
}

\newcommand{\qfdDrawGrid}{%
  \foreach \c in {1,...,\qfdNHm} \draw[qfdthin] (\c, 0) -- (\c, -\qfdNW);
  \foreach \r in {1,...,\qfdNWm} \draw[qfdthin] (0, -\r) -- (\qfdNH, -\r);
  \foreach \r in {1,...,\qfdNWm}
    \draw[qfdthin] (\qfdLeftEdge, -\r) -- (0, -\r);
  \ifqfdshowroof
    \foreach \c in {1,...,\qfdNHm}
      \draw[qfdthin] (\c, 0) -- (\c, \qfdHdrH);
  \fi
  \ifqfdshowcompetitive
    \foreach \r in {1,...,\qfdNWm}
      \draw[qfdthin] (\qfdNH, -\r) -- (\qfdNH+\qfdCmpW, -\r);
  \fi
  \ifqfdshowbasement
    \foreach \r in {1,...,\qfdBasementN}
      \draw[qfdthin] (0, -\qfdNW-\r) -- (\qfdNH, -\qfdNW-\r);
    \foreach \c in {1,...,\qfdNHm}
      \draw[qfdthin] (\c, -\qfdNW) -- (\c, -\qfdNW-\qfdBasementN);
  \fi
}

\newcommand{\qfdDrawRoof}{%
  \ifqfdshowroof
    \foreach \k in {1,...,\qfdNHm} {%
      \pgfmathsetmacro{\rx}{(\k+\qfdNH)/2}
      \pgfmathsetmacro{\ry}{\qfdHdrH + (\qfdNH-\k)/2}
      \pgfmathsetmacro{\lx}{\k/2}
      \pgfmathsetmacro{\ly}{\qfdHdrH + \k/2}
      \draw[qfdthin] (\k, \qfdHdrH) -- (\rx, \ry);
      \draw[qfdthin] (\k, \qfdHdrH) -- (\lx, \ly);
    }%
    \draw[qfdmed] (0, \qfdHdrH)
       -- (\qfdNH/2, \qfdApexY) -- (\qfdNH, \qfdHdrH);
    \foreach \i in {1,...,\qfdNH}
      \foreach \k in {1,...,\qfdNH} {%
        \pgfmathtruncatemacro{\jj}{\i+\k}
        \ifnum\jj>\qfdNH\relax\else
          \pgfmathsetmacro{\xx}{\i + \k/2 - 0.5}
          \pgfmathsetmacro{\yy}{\qfdHdrH + \k/2}
          \coordinate (C-\i-\jj) at (\xx, \yy);
        \fi
      }%
  \fi
}

\newcommand{\qfdDrawScale}{%
  \ifqfdshowcompetitive
    \foreach \tk in {0,1,2,3,4,5} {%
      \pgfmathsetmacro{\tx}{\qfdNH + (\tk+0.5)*\qfdCmpW/6}
      \node[anchor=south, font=\scriptsize] at (\tx, 0.02) {\tk};
    }%
    \node[anchor=south, font=\scriptsize\bfseries, align=center,
          text width=\qfdCmpW cm]
         at ({\qfdNH + \qfdCmpW/2}, 0.7) {\qfdPerceptionTitle};
    \node[anchor=north, font=\scriptsize\itshape]
         at ({\qfdNH + 0.45}, -\qfdNW) {\qfdPoorLabel};
    \node[anchor=north, font=\scriptsize\itshape]
         at ({\qfdNH + \qfdCmpW - 0.45}, -\qfdNW) {\qfdExcellentLabel};
  \fi
}

\newcommand{\qfdDrawZoneTitles}{%
  \ifqfdshowimportance
    \node[rotate=90, anchor=west, font=\footnotesize\bfseries]
         at ({-\qfdImpW/2}, 0.12) {\qfdImpTitle};
  \fi
  \node[font=\scriptsize\bfseries, align=center, text width=\qfdWhatW cm]
       at ({\qfdLeftEdge + \qfdWhatW/2},
           {\ifqfdshowroof \qfdHdrH/2 \else 0.6 \fi}) {\qfdWhatsTitle};
}

\newcommand{\qfdDrawFrames}{%
  \begin{scope}[qfdmed]
    \draw (\qfdLeftEdge, 0) rectangle (\qfdNH, -\qfdNW);
    \ifqfdshowimportance \draw (-\qfdImpW, 0) -- (-\qfdImpW, -\qfdNW); \fi
    \draw (0, 0) -- (0, -\qfdNW);
    \ifqfdshowroof
      \draw (0, 0) rectangle (\qfdNH, \qfdHdrH); \fi
    \ifqfdshowbasement
      \draw (0, -\qfdNW) rectangle (\qfdNH, -\qfdNW-\qfdBasementN); \fi
    \ifqfdshowcompetitive
      \draw (\qfdNH, 0) rectangle (\qfdNH+\qfdCmpW, -\qfdNW); \fi
  \end{scope}
}

\newcommand{\qfdDrawLegend}{%
  \ifqfdshowlegend
    \pgfmathsetmacro{\qfdLegX}{%
      \qfdNH + \ifqfdshowcompetitive \qfdCmpW + 0.7 \else 0.7 \fi}
    \pgfmathsetmacro{\qfdLegBottom}{%
      -2.05
      \ifqfdshowroof    \ifqfdshowcorrlegend - 2.55 \fi \fi
      \ifqfdshowcompetitive \ifqfdshowevallegend - 2.20 \fi \fi}
    \pgfmathsetmacro{\qfdLegY}{\qfdHdrH - 0.4}
    \begin{scope}[shift={(\qfdLegX, \qfdLegY)}]
      \draw[qfdmed, rounded corners=2pt]
        (-0.15, 0.4) rectangle (4.5, \qfdLegBottom);
      \node[anchor=west, font=\footnotesize\bfseries] at (0, 0.1)
        {\qfdRelTitle};
      \draw[qfdthin] (0, -0.15) -- (4.35, -0.15);
      \node[qfdstrong] at (0.22, -0.5)  {};
        \node[anchor=west] at (0.5, -0.5)  {Strong (9)};
      \node[qfdmod]    at (0.22, -0.95) {};
        \node[anchor=west] at (0.5, -0.95) {Medium (3)};
      \node[qfdweak]   at (0.22, -1.4)  {};
        \node[anchor=west] at (0.5, -1.4)  {Weak (1)};
      \ifqfdshowroof \ifqfdshowcorrlegend
        \node[anchor=west, font=\footnotesize\bfseries] at (0, -2.10)
          {\qfdCorrTitle};
        \draw[qfdthin] (0, -2.35) -- (4.35, -2.35);
        \node[anchor=west] at (0, -2.70) {{$+\!+$}\quad very positive};
        \node[anchor=west] at (0, -3.05) {{$+$\phantom{$+$}}\quad positive};
        \node[anchor=west] at (0, -3.40) {{$-$\phantom{$-$}}\quad negative};
        \node[anchor=west] at (0, -3.75) {{$-\!-$}\quad very negative};
      \fi \fi
      \ifqfdshowcompetitive \ifqfdshowevallegend
        \pgfmathsetmacro{\qfdEvalTop}{%
          -2.10 \ifqfdshowroof\ifqfdshowcorrlegend - 2.55 \fi\fi}
        \node[anchor=west, font=\footnotesize\bfseries]
          at (0, \qfdEvalTop) {\qfdEvalTitle};
        \pgfmathsetmacro{\qfdEvalSep}{\qfdEvalTop - 0.25}
        \draw[qfdthin] (0, \qfdEvalSep) -- (4.35, \qfdEvalSep);
        \pgfmathsetmacro{\qfdLegA}{\qfdEvalTop - 0.55}
        \draw[qfdalt1ln] (0.05, \qfdLegA) -- (0.45, \qfdLegA);
          \node[qfdalt1mk] at (0.25, \qfdLegA) {};
          \node[anchor=west, font=\bfseries] at (0.55, \qfdLegA)
            {\qfdAltOneLabel};
        \pgfmathsetmacro{\qfdLegB}{\qfdEvalTop - 0.95}
        \draw[qfdalt2ln] (0.05, \qfdLegB) -- (0.45, \qfdLegB);
          \node[qfdalt2mk] at (0.25, \qfdLegB) {};
          \node[anchor=west] at (0.55, \qfdLegB) {\qfdAltTwoLabel};
        \pgfmathsetmacro{\qfdLegC}{\qfdEvalTop - 1.35}
        \draw[qfdalt3ln] (0.05, \qfdLegC) -- (0.45, \qfdLegC);
          \node[qfdalt3mk] at (0.25, \qfdLegC) {};
          \node[anchor=west] at (0.55, \qfdLegC) {\qfdAltThreeLabel};
      \fi \fi
    \end{scope}
  \fi
}

\newenvironment{qfdhouse}{%
  \begin{tikzpicture}[x=1cm, y=1cm, font=\scriptsize,
                      line cap=round, line join=round]
  \ifqfdshowimportance
    \pgfmathsetmacro{\qfdLeftEdge}{-\qfdWhatW-\qfdImpW}
  \else
    \pgfmathsetmacro{\qfdLeftEdge}{-\qfdWhatW}
  \fi
  \pgfmathsetmacro{\qfdApexY}{\qfdHdrH + \qfdNH/2}
  \pgfmathtruncatemacro{\qfdNHm}{\qfdNH - 1}
  \pgfmathtruncatemacro{\qfdNWm}{\qfdNW - 1}
  \qfdDrawGrid
  \qfdDrawRoof
  \qfdDrawScale
  \qfdDrawZoneTitles
}{%
  \qfdDrawFrames
  \qfdDrawLegend
  \end{tikzpicture}%
}

% --- Dimensions tuned for the typewriter QFD (14 W x 15 H) ---
\def\qfdNW{14}
\def\qfdNH{14}
\def\qfdWhatW{4.6}
\def\qfdImpW{0.7}
\def\qfdHdrH{5.0}
\def\qfdBasementN{3}
\def\qfdCmpW{3.4}
\qfdshowlegendfalse                 % we draw a 4-alternative legend manually

\def\qfdWhatsTitle{User-facing requirements (W)}
\def\qfdImpTitle{Weight}
\def\qfdPerceptionTitle{Competitive perception\\(0–5, guessed)}
\def\qfdPoorLabel{poor}
\def\qfdExcellentLabel{excellent}

% Perception-zone markers: shape + colour-blind-safe colour per product.
% Palette is Okabe-Ito (blue, vermillion, bluish green, reddish purple).
% Light fills + saturated outlines keep stacked markers legible.
\definecolor{qfdcTypoena}{RGB}{0,114,178}
\definecolor{qfdcRem}{RGB}{213,94,0}
\definecolor{qfdcFrw}{RGB}{0,158,115}
\definecolor{qfdcPom}{RGB}{204,121,167}
\definecolor{qfdcFrwS}{RGB}{86,180,233}

\tikzset{
  qfdalt1mk/.style={circle, draw=qfdcTypoena, fill=qfdcTypoena!55!white,
                    minimum size=6.5pt, inner sep=0pt, line width=1.1pt},
  qfdalt1ln/.style={line width=1.2pt, qfdcTypoena},
  qfdalt2mk/.style={regular polygon, regular polygon sides=3,
                    draw=qfdcRem, fill=qfdcRem!55!white,
                    minimum size=7pt, inner sep=0pt, line width=0.9pt},
  qfdalt2ln/.style={line width=0.8pt, dashed, qfdcRem},
  qfdalt3mk/.style={rectangle, draw=qfdcFrw, fill=qfdcFrw!55!white,
                    minimum size=5.5pt, inner sep=0pt, line width=0.9pt},
  qfdalt3ln/.style={line width=0.8pt, dotted, qfdcFrw},
  qfdalt4mk/.style={diamond, aspect=1, draw=qfdcPom,
                    fill=qfdcPom!50!white,
                    minimum size=7pt, inner sep=0pt, line width=1.0pt},
  qfdalt4ln/.style={line width=0.8pt, dash dot, qfdcPom},
  qfdalt5mk/.style={regular polygon, regular polygon sides=5,
                    draw=qfdcFrwS, fill=qfdcFrwS!40!white,
                    minimum size=5.5pt, inner sep=0pt, line width=0.8pt},
  qfdalt5ln/.style={line width=0.7pt, dash dot dot, qfdcFrwS},
}

\begin{document}
\begin{qfdhouse}

  % ---------- WHATs (left column) ----------
  % Box width is 0.2 cm narrower than the column so labels have 0.1 cm
  % clearance on each side and don't bleed into the Weight column.
  \pgfmathsetmacro{\qfdWhatTextW}{\qfdWhatW - 0.2}
  \foreach \r/\t in {%
    1/{W1 Sub-second visible response to typing},
    2/{W2 Publishing is one deliberate action away},
    3/{W3 Pulling power never corrupts the file},
    4/{W4 Provisioning never interrupts a writing session},
    5/{W5 Quick boot to a writing cursor},
    6/{W6 Long sessions without crash, lag, drift},
    7/{W7 Nothing on the device competes with prose},
    8/{W8 The UI never moves except when I move it},
    9/{W9 Codebase absorbs the planned roadmap},
    10/{W10 I can repair or fork it with hobbyist tools},
    11/{W11 Multi-day battery life (v0.8 onward)},
    12/{W12 Local-only files coexist with git scope (v0.5+)},
    13/{W13 Typography sets a writing-tool tone},
    14/{W14 I can carry the device and write away from a desk}%
  }
    \node[anchor=west, font=\scriptsize,
          text width=\qfdWhatTextW cm, align=left]
      at ({\qfdLeftEdge + 0.1}, {-\r + 0.5}) {\t};

  % ---------- Importance (raw 1-10 weight) ----------
  \foreach \r/\w in {1/10, 2/9, 3/10, 4/7, 5/6, 6/9, 7/8, 8/7,
                     9/8, 10/5, 11/4, 12/5, 13/7, 14/8}
    \node[font=\scriptsize] at ({-\qfdImpW/2}, {-\r + 0.5}) {\w};

  % ---------- HOWs (rotated column titles) ----------
  \foreach \c/\t in {%
    1/{H1 Type latency},
    2/{H2 Refresh area per keystroke},
    3/{H3 Full-refresh cadence},
    4/{H4 Boot latency (cold)},
    5/{H5 Continuous-typing endurance},
    6/{H6 Publish reliability},
    7/{H7 Publish latency},
    8/{H8 Save durability},
    9/{H9 PSRAM heap headroom},
    10/{H10 Firmware binary size},
    11/{H11 Total stack budget},
    12/{H12 Network reconnect time},
    13/{H13 Idle / typing / push current},
    14/{H15 Clean release build time}%
  }
    \node[rotate=90, anchor=west, font=\scriptsize]
      at ({\c - 0.5}, 0.15) {\t};

  % ---------- Relation matrix (S=9, M=3, W=1) ----------
  % W1 row 1: H1S H2S H3M H5M H9W H11W
  \node[qfdrel/S] at ({1 - 0.5},  {-1 + 0.5}) {};
  \node[qfdrel/S] at ({2 - 0.5},  {-1 + 0.5}) {};
  \node[qfdrel/M] at ({3 - 0.5},  {-1 + 0.5}) {};
  \node[qfdrel/M] at ({5 - 0.5},  {-1 + 0.5}) {};
  \node[qfdrel/W] at ({9 - 0.5},  {-1 + 0.5}) {};
  \node[qfdrel/W] at ({11 - 0.5}, {-1 + 0.5}) {};

  % W2 row 2: H6S H7M H9S H12S
  \node[qfdrel/S] at ({6 - 0.5},  {-2 + 0.5}) {};
  \node[qfdrel/M] at ({7 - 0.5},  {-2 + 0.5}) {};
  \node[qfdrel/S] at ({9 - 0.5},  {-2 + 0.5}) {};
  \node[qfdrel/S] at ({12 - 0.5}, {-2 + 0.5}) {};

  % W3 row 3: H8S
  \node[qfdrel/S] at ({8 - 0.5},  {-3 + 0.5}) {};

  % W4 row 4: H6M H12M
  \node[qfdrel/M] at ({6 - 0.5},  {-4 + 0.5}) {};
  \node[qfdrel/M] at ({12 - 0.5}, {-4 + 0.5}) {};

  % W5 row 5: H4S H10M
  \node[qfdrel/S] at ({4 - 0.5},  {-5 + 0.5}) {};
  \node[qfdrel/M] at ({10 - 0.5}, {-5 + 0.5}) {};

  % W6 row 6: H1M H3M H5S H6M H8M H9S H11M H12M
  \node[qfdrel/M] at ({1 - 0.5},  {-6 + 0.5}) {};
  \node[qfdrel/M] at ({3 - 0.5},  {-6 + 0.5}) {};
  \node[qfdrel/S] at ({5 - 0.5},  {-6 + 0.5}) {};
  \node[qfdrel/M] at ({6 - 0.5},  {-6 + 0.5}) {};
  \node[qfdrel/M] at ({8 - 0.5},  {-6 + 0.5}) {};
  \node[qfdrel/S] at ({9 - 0.5},  {-6 + 0.5}) {};
  \node[qfdrel/M] at ({11 - 0.5}, {-6 + 0.5}) {};
  \node[qfdrel/M] at ({12 - 0.5}, {-6 + 0.5}) {};

  % W7 row 7: H1M H2M H3M H13M
  \node[qfdrel/M] at ({1 - 0.5},  {-7 + 0.5}) {};
  \node[qfdrel/M] at ({2 - 0.5},  {-7 + 0.5}) {};
  \node[qfdrel/M] at ({3 - 0.5},  {-7 + 0.5}) {};
  \node[qfdrel/M] at ({13 - 0.5}, {-7 + 0.5}) {};

  % W8 row 8: H1W H2S H3S
  \node[qfdrel/W] at ({1 - 0.5},  {-8 + 0.5}) {};
  \node[qfdrel/S] at ({2 - 0.5},  {-8 + 0.5}) {};
  \node[qfdrel/S] at ({3 - 0.5},  {-8 + 0.5}) {};

  % W9 row 9: H10W H11W H15M
  \node[qfdrel/W] at ({10 - 0.5}, {-9 + 0.5}) {};
  \node[qfdrel/W] at ({11 - 0.5}, {-9 + 0.5}) {};
  \node[qfdrel/M] at ({14 - 0.5}, {-9 + 0.5}) {};

  % W10 row 10: H10M H13W H15W
  \node[qfdrel/M] at ({10 - 0.5}, {-10 + 0.5}) {};
  \node[qfdrel/W] at ({13 - 0.5}, {-10 + 0.5}) {};
  \node[qfdrel/W] at ({14 - 0.5}, {-10 + 0.5}) {};

  % W11 row 11: H13S
  \node[qfdrel/S] at ({13 - 0.5}, {-11 + 0.5}) {};

  % W12 row 12: H6W H8M
  \node[qfdrel/W] at ({6 - 0.5},  {-12 + 0.5}) {};
  \node[qfdrel/M] at ({8 - 0.5},  {-12 + 0.5}) {};

  % W13 row 13: H9M
  \node[qfdrel/M] at ({9 - 0.5},  {-13 + 0.5}) {};

  % W14 row 14: H4W H8M H12M H13S
  \node[qfdrel/W] at ({4 - 0.5},  {-14 + 0.5}) {};
  \node[qfdrel/M] at ({8 - 0.5},  {-14 + 0.5}) {};
  \node[qfdrel/M] at ({12 - 0.5}, {-14 + 0.5}) {};
  \node[qfdrel/S] at ({13 - 0.5}, {-14 + 0.5}) {};

  % ---------- Roof correlations ----------
  \node[font=\scriptsize] at (C-1-2)   {$+\!+$};   % H1-H2 strong reinforce
  \node[font=\scriptsize] at (C-1-3)   {$-$};      % H1-H3 mild conflict
  \node[font=\scriptsize] at (C-1-5)   {$+$};      % H1-H5 mild reinforce
  \node[font=\scriptsize] at (C-1-13)  {$-$};      % H1-H13 mild conflict
  \node[font=\scriptsize] at (C-2-3)   {$+\!+$};   % H2-H3 strong reinforce
  \node[font=\scriptsize] at (C-2-13)  {$+$};      % H2-H13
  \node[font=\scriptsize] at (C-3-13)  {$+$};      % H3-H13
  \node[font=\scriptsize] at (C-4-10)  {$-$};      % H4-H10 boot vs binary
  \node[font=\scriptsize] at (C-5-6)   {$+$};      % H5-H6
  \node[font=\scriptsize] at (C-5-8)   {$+$};      % H5-H8
  \node[font=\scriptsize] at (C-5-9)   {$-\!-$};   % H5-H9 soak vs heap
  \node[font=\scriptsize] at (C-6-7)   {$+$};      % H6-H7
  \node[font=\scriptsize] at (C-6-9)   {$-\!-$};   % H6-H9 push vs heap
  \node[font=\scriptsize] at (C-6-12)  {$+\!+$};   % H6-H12
  \node[font=\scriptsize] at (C-7-9)   {$-$};      % H7-H9
  \node[font=\scriptsize] at (C-7-12)  {$+\!+$};   % H7-H12
  \node[font=\scriptsize] at (C-9-10)  {$-\!-$};   % H9-H10 heap vs binary
  \node[font=\scriptsize] at (C-10-14) {$-\!-$};   % H10-H15 binary vs build
  \node[font=\scriptsize] at (C-11-13) {$-$};      % H11-H13

  % ---------- Basement: target / abs weight / rel weight % ----------
  \foreach \c/\tgt/\abs/\rel in {%
    1/{$\leq$400\,ms}/148/10,
    2/{$\leq$1 line}/177/11,
    3/{1 : 64}/144/9,
    4/{$\leq$5\,s}/62/4,
    5/{$\geq$1\,h}/111/7,
    6/{$\geq$95\,\%}/134/9,
    7/{$\leq$30\,s}/27/2,
    8/{100\,\%}/156/10,
    9/{$\geq$1\,MB}/193/12,
    10/{$\leq$2\,MB}/41/3,
    11/{$\leq$80\,KB}/45/3,
    12/{$\leq$30\,s}/153/10,
    13/{obs.}/137/9,
    14/{$\leq$7\,min}/29/2%
  } {
    \node[font=\scriptsize] at ({\c - 0.5}, {-\qfdNW - 0.5}) {\tgt};
    \node[font=\scriptsize] at ({\c - 0.5}, {-\qfdNW - 1.5}) {\abs};
    \node[font=\scriptsize\bfseries]
      at ({\c - 0.5}, {-\qfdNW - 2.5}) {\rel};
  }

  % ---------- Basement row labels (in the margin below WHATs) ----------
  \foreach \k/\lbl in {1/{Target (v0.1)}, 2/{$\Sigma$ abs}, 3/{Rel.\ \%}}
    \node[anchor=east, font=\scriptsize\itshape]
      at ({-0.1}, {-\qfdNW - \k + 0.5}) {\lbl};

  % ---------- Perception zone: 5 products x 14 WHATs (0-5 scores) ----------
  % Columns: \so=Typoena v0.1 (measured 2026-07-11), \st=reMarkable 2 + Type Folio,
  %          \sf=Freewrite Traveler, \sg=Pomera DM250,
  %          \sh=Freewrite Smart Typewriter.
  % Pass 1: stash each score as a named coordinate so the profile lines
  % below can reuse it without recomputing.
  \foreach \r/\so/\st/\sf/\sg/\sh in {%
    1/2/1/4/5/3,
    2/5/4/4/2/4,
    3/4/4/2/2/2,
    4/5/2/2/5/2,
    5/4/3/4/5/4,
    6/4/3/4/5/4,
    7/5/2/5/5/5,
    8/4/3/4/5/4,
    9/4/3/2/1/2,
    10/5/4/2/1/2,
    11/1/5/5/4/5,
    12/3/1/2/3/2,
    13/3/5/2/2/2,
    14/2/4/5/5/1%
  } {
    \pgfmathsetmacro{\xo}{\qfdNH + (\so + 0.5)*\qfdCmpW/6}
    \pgfmathsetmacro{\xt}{\qfdNH + (\st + 0.5)*\qfdCmpW/6}
    \pgfmathsetmacro{\xf}{\qfdNH + (\sf + 0.5)*\qfdCmpW/6}
    \pgfmathsetmacro{\xg}{\qfdNH + (\sg + 0.5)*\qfdCmpW/6}
    \pgfmathsetmacro{\xs}{\qfdNH + (\sh + 0.5)*\qfdCmpW/6}
    \coordinate (po-\r) at (\xo, {-\r + 0.5});
    \coordinate (pr-\r) at (\xt, {-\r + 0.5});
    \coordinate (pf-\r) at (\xf, {-\r + 0.5});
    \coordinate (pp-\r) at (\xg, {-\r + 0.5});
    \coordinate (ps-\r) at (\xs, {-\r + 0.5});
  }

  % Pass 2: profile lines per alternative. Drawn before markers so the
  % dots sit on top of (not under) the line endpoints.
  \draw[qfdalt1ln] (po-1) \foreach \r in {2,...,\qfdNW} { -- (po-\r) };
  \draw[qfdalt2ln] (pr-1) \foreach \r in {2,...,\qfdNW} { -- (pr-\r) };
  \draw[qfdalt3ln] (pf-1) \foreach \r in {2,...,\qfdNW} { -- (pf-\r) };
  \draw[qfdalt4ln] (pp-1) \foreach \r in {2,...,\qfdNW} { -- (pp-\r) };
  \draw[qfdalt5ln] (ps-1) \foreach \r in {2,...,\qfdNW} { -- (ps-\r) };

  % Pass 3: markers on top of the lines.
  \foreach \r in {1,...,\qfdNW} {
    \node[qfdalt1mk] at (po-\r) {};
    \node[qfdalt2mk] at (pr-\r) {};
    \node[qfdalt3mk] at (pf-\r) {};
    \node[qfdalt4mk] at (pp-\r) {};
    \node[qfdalt5mk] at (ps-\r) {};
  }

  % ---------- Manual legend (5 alternatives, placed right of zones) ----------
  \pgfmathsetmacro{\qfdLegX}{\qfdNH + \qfdCmpW + 0.7}
  \begin{scope}[shift={(\qfdLegX, \qfdHdrH - 0.4)}]
    \draw[qfdmed, rounded corners=2pt]
      (-0.15, 0.4) rectangle (5.1, -7.50);
    % Relations
    \node[anchor=west, font=\footnotesize\bfseries] at (0, 0.1)
      {Relation};
    \draw[qfdthin] (0, -0.15) -- (4.95, -0.15);
    \node[qfdstrong] at (0.22, -0.5)  {};
      \node[anchor=west] at (0.5, -0.5)  {Strong (9)};
    \node[qfdmod]    at (0.22, -0.95) {};
      \node[anchor=west] at (0.5, -0.95) {Medium (3)};
    \node[qfdweak]   at (0.22, -1.4)  {};
      \node[anchor=west] at (0.5, -1.4)  {Weak (1)};
    % Correlation
    \node[anchor=west, font=\footnotesize\bfseries] at (0, -2.10)
      {Correlation};
    \draw[qfdthin] (0, -2.35) -- (4.95, -2.35);
    \node[anchor=west] at (0, -2.70) {{$+\!+$}\quad very positive};
    \node[anchor=west] at (0, -3.05) {{$+$\phantom{$+$}}\quad positive};
    \node[anchor=west] at (0, -3.40) {{$-$\phantom{$-$}}\quad negative};
    \node[anchor=west] at (0, -3.75) {{$-\!-$}\quad very negative};
    % Perception
    \node[anchor=west, font=\footnotesize\bfseries] at (0, -4.20)
      {Perception};
    \draw[qfdthin] (0, -4.45) -- (4.95, -4.45);
    \draw[qfdalt1ln] (0.05, -4.80) -- (0.45, -4.80);
      \node[qfdalt1mk] at (0.25, -4.80) {};
      \node[anchor=west, font=\bfseries] at (0.55, -4.80)
        {Typoena (v0.1 measured)};
    \draw[qfdalt2ln] (0.05, -5.25) -- (0.45, -5.25);
      \node[qfdalt2mk] at (0.25, -5.25) {};
      \node[anchor=west] at (0.55, -5.25) {reMarkable 2 + Type Folio};
    \draw[qfdalt3ln] (0.05, -5.70) -- (0.45, -5.70);
      \node[qfdalt3mk] at (0.25, -5.70) {};
      \node[anchor=west] at (0.55, -5.70) {Freewrite Traveler};
    \draw[qfdalt5ln] (0.05, -6.15) -- (0.45, -6.15);
      \node[qfdalt5mk] at (0.25, -6.15) {};
      \node[anchor=west] at (0.55, -6.15) {Freewrite Smart Typewriter};
    \draw[qfdalt4ln] (0.05, -6.60) -- (0.45, -6.60);
      \node[qfdalt4mk] at (0.25, -6.60) {};
      \node[anchor=west] at (0.55, -6.60) {Pomera DM250};
    \node[anchor=west, font=\scriptsize\itshape] at (0, -7.15)
      {0 = poor, 5 = excellent};
  \end{scope}

\end{qfdhouse}
\end{document}

1. Customer requirements (the WHATs)

What a user (= me) values about the device, with importance weights on a 1–10 scale. Source columns point at the doc the requirement comes from.

ID	Requirement	Weight	Source
W1	Sub-second visible response to typing	10	product → Write, README → UX
W2	Publishing is one deliberate action away	9	product → Publish, CONTEXT → Publish
W3	Pulling power never corrupts the file	10	product → Recover, acceptance
W4	Provisioning never interrupts a writing session	7	product → Provisioning, macroplan → v0.9
W5	Quick boot to a writing cursor	6	product → acceptance (≤ 5 s)
W6	Long sessions without crash / lag / drift	9	product → acceptance (1 h soak)
W7	Nothing on the device competes with prose	8	README → vision
W8	The UI never moves except when I move it	7	README → UX
W9	Codebase absorbs the planned roadmap without rewrite	8	macroplan
W10	I can repair or fork it with hobbyist tools	5	README → vision
W11	Multi-day battery life (v0.8 onward)	4	macroplan → v0.8
W12	Local-only file scope coexists with git scope (v0.5+)	5	README → scopes, macroplan → v0.5
W13	Typography sets a writing-tool tone — typewriter or developer editor, never gadget	7	macroplan → v1.0, README → UX
W14	I can carry the device and write away from a desk	8	macroplan → v0.8, README → hardware

2. Engineering characteristics (the HOWs)

Measurable attributes: performance metrics of the device's functions (below), or properties of its firmware artifact, memory layout, and build process. See ../GLOSSARY.md for the ontology layers (WHAT / Function / Characteristic / Metric / Target). Targets are v0.1 unless noted. Direction column shows what "better" looks like (↑ higher, ↓ lower, → fixed).

Functions

The device performs these. The HOW rows below measure quality attributes of these functions, or of artifacts they produce.

Function	Transformation
Type	keypress → glyph rendered + buffer mutated
Save	dirty buffer → persisted file on SD
Publish	persisted file → commit on remote
Recover	degraded file state → readable file
Boot	power-on → cursor ready
Provision	uninitialized device → configured device

Provision is build-time-only in v0.1 (ADR-005, ADR-007); it joins the runtime five from v0.9 onward. Sub-functions referenced inside HOW names: Render (buffer → e-ink frame, inside Type), Reconnect (network outage → restored, inside Publish).

Characteristics

ID	Characteristic	Dir	v0.1 target	v1.0 target
H1	Type latency (keypress → glyph)	↓	≤ 400 ms §	≤ 300 ms §
H2	Partial-refresh region area per keystroke	↓	≤ 1 text line (~22 px h)	same
H3	Full-refresh cadence (clears ghosting)	→	1 per 64 partials	tuned by panel temp
H4	Boot latency (cold)	↓	≤ 5 s	≤ 3 s †
H5	Continuous-typing endurance (no drop, no leak)	↑	≥ 1 h	≥ 8 h
H6	Publish reliability (network up)	↑	≥ 95 %	≥ 99 %
H7	Publish latency (one file)	↓	≤ 30 s ‡	≤ 10 s ‡
H8	Save durability (post-confirm power loss)	→	100 %	100 %
H9	PSRAM heap headroom during Publish	↑	≥ 1 MB free at peak	same
H10	Firmware binary size	↓	≤ 2 MB	≤ 1.5 MB
H11	Stack budget across all tasks	↓	≤ 80 KB (sum)	same
H12	Network reconnect time (transient outage)	↓	≤ 30 s	≤ 10 s
H13	Idle / typing / Publish current draw	↓	measured only	sized for >2 days
H15	Build time (clean, release)	↓	≤ 7 min	≤ 5 min

† Boot latency, measured 2026-07-11: cold boot is 4258 ms, so the ≤ 5 s v0.1 target is met. The ≤ 3 s v1.0 target is assessed marginal-to-unreachable — one ~1.9 s full refresh is unavoidable at cold boot (the 0x26 "previous" bank is garbage until the first full paint), an e-ink floor rather than a tuning knob. Breakdown + levers: notes/boot-time-budget.md.

‡ Publish latency, measured 2026-07-11: a cold :sync is ~16 s (warm ~10 s), comfortably inside the ≤ 30 s v0.1 target. The ≤ 10 s v1.0 target is marginal — the warm path meets it, but a cold sync's one-time Wi-Fi assoc (~3.6 s) + SNTP (~2–4 s) push it over, and the transport itself (one TLS handshake

commit + push) is near its floor. Optimistic-retry (push onto the tip first, reconcile only on a rejected push) already cut a whole second handshake. Breakdown
levers: notes/sync-latency.md.

§ Type latency — revised target, measured 2026-07-11. Cold per-keystroke render (keypress → glyph settled) measures ~630 ms, so the v0.1 target is relaxed from ≤ 200 ms to ≤ 400 ms: the original ≤ 200 ms was tighter than ADR-003's own accepted "~200–300 ms" e-ink cost and never realistic for this panel. Even ≤ 400 ms is unmet (~630 ms exceeds it), so it stays the open v0.1 latency item; a longer wait is acceptable for now, and usage in the next version will settle whether ≤ 400 ms holds. The v1.0 target is reset from ≤ 150 ms to ≤ 300 ms (the top of ADR-003's accepted ~200–300 ms e-ink cost), since ≤ 150 ms sat below what the panel can deliver.

3. House of Quality — WHATs × HOWs

This section reads the House (the diagram is at the top of this document): §1's WHATs (rows) × §2's HOWs (columns), each cell scoring how strongly a characteristic advances a requirement (9 / 3 / 1 / blank). The roof carries the §4 HOW-vs-HOW correlations; the basement carries the v0.1 targets (from §2), the weighted-vote sums Σ = Σ(W weight × cell strength), and rounded relative weights. The right-hand zone scores five products against the WHATs (0–5): the four competitors are guessed, not measured, while the Typoena column is its measured v0.1 profile (see Perception scores). The Σ totals quoted in the priority list below come from the basement.

Reading the house

Importance (left column) is the raw 1–10 weight from §1, not a normalised %, so adding stays cheap when a WHAT shifts. Sum of weights is 103; treat each unit as ~0.97 % if you want a percentage view.
Roof carries the §4 symbols translated into classical QFD glyphs: ++ strong reinforcement (◎), + mild reinforcement (○), − mild conflict (×), −− strong conflict (⊗).
Basement rows are: v0.1 target → column sum (Σ of weight × strength) → relative weight as integer % of total (1557). Relative weights round to 100.
H7, H10, H15 (Publish latency, binary size, build time) sit at the bottom of the basement, knowingly-paid costs per §7, not signals to optimise harder.

Top engineering priorities (from importance)

H9 — PSRAM heap during push (193). gitoxide pack + rope + TLS all share the same arena; ADR-001 and ADR-004 trade binary size for ecosystem so this becomes the watched metric. The umbrella typography WHAT (W13) keeps a fixed-size glyph-cache load on top of that arena pressure.
H2 — partial-refresh region area (177). Bound how many pixels the panel has to flip per keypress; ADR-003 is the hardware-side answer.
H8 — save durability (156). Atomic-rename + fsync; FAT's weakness is acknowledged in ADR-007 and mitigated, not designed around. H8's voter base spans W3 (power-loss correctness), W6 (long sessions), W12 (file scopes), and W14 (carrying = unclean shutdowns) — the fourth voter is what lifts H8 into the top three by arithmetic alone.
H12 — network reconnect time (153). Mobile use is the chief driver (W14 + W2 + W4 + W6); ADR-005 PAT auth and reconnect backoff own this. Previously below the top six on a stationary v0.1 reading; W14 promotes it.
H1 — Type latency (148). The single most user-visible number; ADR-002 and ADR-003 are co-conspirators.
H3 — full-refresh cadence (144). The ghosting/flash tradeoff; lives in the render layer.

H13 (current draw, 137) sits at #7, close to the top-six cutoff because W14 promotes the "wall-power for v0.1, measure first" stance from acknowledged tradeoff to watched metric. The v0.1 "measured only" target (§2) is still right; what changes is that bench multimeter readings (§6) gain a second audience — sizing the v0.8 cell against a real portability target, not just informing ADR-008's deferral.

H6 (Publish reliability, 134) drops out of the top six. Its ADR ownership (ADR-004 gitoxide + ADR-005 PAT) and spike 7 kill-switch are unchanged — the matrix simply reads W14's mobile-use voter as a louder signal for reconnect (H12) than for the Publish transport itself.

Why H8 ranks where it does. Pre-W14, HoQ totals rewarded characteristics that touch many WHATs over characteristics that absolutely matter for one WHAT. W3 ("Pulling power never corrupts the file", weight 10) was H8's strongest single voter, but H8 still sat at #6 because its base was narrow. W14's "carrying = bumps = unclean shutdowns" widens H8's voter base and pushes it to #3 by arithmetic. §6's "table-stakes correctness" override is no longer the load-bearing argument for H8's prominence — its acceptance-criteria override for H4/H5 still is. See §6.

The bottom three (H7 Publish latency, H15 build time, H10 binary size) are real costs but ones we knowingly took on (ADR-001) and are not in the critical path of user experience. The tightened H15 v0.1 target (≤ 7 min) reflects user preference for faster iteration, not matrix-derived priority; if it pushes back against ADR-001's "+5–10 min" pricing, the target moves before the runtime decision does.

Perception scores (guessed)

Five products on the 0–5 scale, scored against each WHAT. Reference configurations: reMarkable 2 + Type Folio, Freewrite Traveler, Freewrite Smart Typewriter, Pomera DM250 (DM250 has a reflective monochrome LCD, not e-ink — flagged in W1 / W8). The Typoena column is the shipped v0.1 profile, rebased on measured hardware results and lived use (v0.1 delivered 2026-07-11), not the §2 target it was before; the four competitors remain single-rater guesses. W1's type latency is now measured at ~630 ms (2026-07-11), over the revised ≤400 ms H1 target (was ≤200 ms), so its score drops 4→2, still sub-second but a visible per-keystroke lag.

Freewrite Traveler scores assume the Sailfish firmware (released 2025-11-19), which rewrote the OS in Rust, cut keystroke latency 40–100 %, and trimmed power draw −30 % typing / −50 % idle on both Traveler and Smart Typewriter Gen 3. Three rows rescored upward as a result: W1 Traveler 3→4 / Smart 2→3 (Smart's larger panel still trails Traveler by one notch), W5 both 3→4 (boot accelerated, no published number), W9 both 1→2 (Rust rewrite explicitly unblocked features that JS could not carry; still closed so neither reaches reMarkable's hackable-Linux 3).

ID	WHAT (truncated)	Typoena	reM.	Frw.T	Frw.S	Pom.	Rationale (shortest defensible)
W1	Sub-second response to typing	2	1	4	3	5	Typoena type latency measured ~630 ms (2026-07-11) — a visible per-keystroke lag, sub-second but well behind the Freewrites' ~200 ms (v0.1 H1 target relaxed ≤200→≤400 ms, still unmet), so 2 not 4; reMarkable e-ink visibly laggy on a typing-focused device — tested less responsive than Smart Typewriter, and latency is so load-bearing for W1 that it earns a 1 not a 2; both Freewrites post-Sailfish trimmed latency 40–100 % (Frw.T plausibly inside 200 ms; Frw.S still trails by one notch on larger panel); Pomera LCD ~zero.
W2	Publishing is one deliberate action away	5	4	4	4	2	Ctrl-G atomic; reMarkable + Freewrite cloud-sync is one-tap but not git; Pomera = USB/SD copy or QR transfer.
W3	Pulling power never corrupts the file	4	4	2	2	2	Typoena: atomic-rename + fsync (round-trip verified 2026-07-11; power-pull test deferred to v0.9). reMarkable journals. Freewrite + Pomera: forum reports of corruption on yank.
W4	Provisioning never interrupts writing	5	2	2	2	5	Typoena v0.1: build-time config (dev-only). reM/Frw need Wi-Fi + account. Pomera: literally none.
W5	Quick boot to a writing cursor	4	3	4	4	5	Typoena measured 4.26 s cold (2026-07-11). reMarkable cold-boots ~20 s (great from sleep). Both Freewrites accelerated post-Sailfish (no published number; were ~10–15 s e-ink wake). Pomera ~3 s.
W6	Long sessions without crash / lag / drift	4	3	4	4	5	Typoena: 1 h soak attested 2026-07-11 (real use, no crash / lag / leak) — one proven hour vs rivals' years, so 4 not 5. Freewrite famously stable (both variants). Pomera firmware is decades-mature.
W7	Nothing on the device competes with prose	5	2	5	5	5	reMarkable has apps, menus, drawing, PDFs. Freewrite + Pomera are single-purpose; Typoena by design.
W8	The UI never moves except when I move it	4	3	4	4	5	reMarkable animates more; Typoena uses dirty-rects; Freewrites minimal motion; Pomera near-static LCD.
W9	Codebase absorbs the planned roadmap	4	3	2	2	1	Modular Rust Typoena; reMarkable is hackable Linux; both Freewrites carry Sailfish (Rust rewrite explicitly unblocked features JS could not carry) but closed; Pomera closed firmware.
W10	I can repair or fork it with hobbyist tools	5	4	2	2	1	Typoena: open BOM + ESP32. reMarkable: rooted Linux + community ROMs. Freewrite + Pomera: closed.
W11	Multi-day battery life (v0.8 onward)	1	5	5	5	4	Typoena v0.1 = wall-powered (battery deferred). reMarkable + both Freewrites legendary (~4 weeks; Sailfish trimmed −30 % typing / −50 % idle). Pomera ~24 h.
W12	Local-only files coexist with git scope	3	1	2	2	3	Typoena v0.5+ design. reMarkable cloud-only. Freewrites have local + Postbox but no VCS. Pomera = pure local.
W13	Typography sets a writing-tool tone	3	5	2	2	2	Typoena v0.1: single mono (serif option in v1.0). reMarkable: rich type rendering. Freewrite + Pomera: utilitarian.
W14	I can carry the device and write away from a desk	2	4	5	1	5	Typoena v0.1 wall-powered (ADR-008), no enclosure spec yet — desk-bound by design. reMarkable + Type Folio bag-friendly with bulk. Freewrite Traveler is the form-factor reference (~1.6 lb, folds). Smart Typewriter ~5 lb, desk-bound. Pomera DM250 pocketable foldable.

Totals (sum across 14 WHATs, no weighting): Typoena 51, Pomera 50, Freewrite Traveler 47, reMarkable 44, Freewrite Smart Typewriter 42 (Typoena netted 52→51 on measurement: W6 +1 on the attested 1 h soak, W1 −2 once type latency measured at ~630 ms, over the revised ≤400 ms target (was ≤200 ms); Traveler pre-Sailfish 44; Smart pre-Sailfish 39; reMarkable W1 dropped 3→2→1 across two rounds of author testing — first to 2 after firsthand typing, then to 1 once latency was recognised as the dominant W1 signal). Typoena's lead over Pomera is now a single point: W14 (portability) and the measured W1 latency are the two dimensions on which v0.1's tethered, e-ink MVP loses ground; v0.8 (battery) and a faster refresh path are what recover it. The "Pomera + Wi-Fi + git + hackable BOM" framing from README.md still holds, but reads as a closer contest until those land.

Weighted totals (Σ score × W weight) tell the same story with more contrast — left as exercise; the unweighted view is enough to read the picture.

Caveats

Single-rater bias. All fourteen rows are scored from the project author's POV. A reMarkable buyer would weight W11 (battery) at 10 and W12 (git) at 1, flipping the totals.
Configuration matters. Freewrite Smart Typewriter and Traveler are both tracked; they diverge most on W1 / W5 because of display tech (Smart's larger panel is slower to refresh). Traveler is still the more direct competitor on form factor.
W3 / W6 Freewrite scores are anecdotal. Forum reports, not bench data. Treat the 2 / 4 as "we'd need to test this" rather than fact.
No price column. Typoena-as-BOM is materially cheaper than the competitors but cost is not a WHAT in §1, so it's absent here. Worth a row if a v0.x WHAT ever calls it out.

Regenerating

The matrix cells (\node[qfdrel/{S,M,W}]), roof symbols (C-i-j slots), and basement Σ + Rel% are native to this file — re-score directly in the TikZ source, then update the §3 priority list and §4 conflict list in the narrative above to match the new picture.

When §1 or §2 changes:

Importance column → §1 weight column.
HOW titles + v0.1 targets → §2 target column.
Recompute basement Σ for any HOW whose column changed: per-cell contribution = (W weight) × (cell strength: 9 / 3 / 1 / 0).
Recompute relative weight: each Σ ÷ total Σ × 100, rounded to integer percent.

Perception scores are not derived from §1/§2 — they live only in this file. Update them when (a) a competitor ships a relevant change, (b) measurement replaces a guess, or (c) a WHAT is added/removed in §1. Each score keeps its one-line rationale in the table above.

If a renderer rejects the tikz fence, the file is still readable as source — the placement comments name each WHAT, HOW, and cell. The perception-scores table above is the human-readable fallback for the right-hand zone of the diagram.

4. Roof — HOW-vs-HOW tradeoffs

The roof shows where pushing one characteristic pushes another the wrong way. ASCII glyphs (with classical QFD equivalents): ++ strong reinforcement (◎), + mild reinforcement (○), − mild conflict (×), −− strong conflict (⊗). The 14×14 roof matrix is in the §3 diagram; the cells that actually shape the design are called out below.

Conflicts that actually shape the design

H1 latency ↔ H3 refresh cadence (mild). More partial refreshes per second pile up ghosting faster, demanding earlier full refreshes — visible flashes that hurt H8 perception and H1 burst behaviour. The ADR-003 strip aspect is the structural answer: a small framebuffer makes both cheaper, not one at the expense of the other. The runtime answer is render §H3: schedule full refreshes on idle ≥ 1 s (v0.1 tech doc). The rows-vs-latency cost model behind this tradeoff — full / full-area-partial / windowed-Y — is in tradeoff-curves/epd-refresh-latency.md.
H9 heap ↔ H10 binary size (strong). std + gitoxide + mbedtls inflate both. We chose to spend on these (ADR-001, ADR-004) because 16 MB flash and 8 MB PSRAM make them affordable; the kill-switch is spike 7. If heap during Publish refuses to come under 1 MB free, ADR-004 flips to libgit2-sys for v0.1.
H9 heap ↔ H5 soak (strong). A long writing session grows the rope and the glyph cache; Publishing on top can OOM. Mitigation: 256 KB file cap (v0.1 tech doc) + glyph cache eviction before Publish + watching the spike in spike 7.
H6 Publish reliability ↔ H12 network reconnect (reinforcing). Both come from the same network stack; investing in reconnect backoff helps both.
H10 binary ↔ H15 build time (strong). std builds are slow. Accepted in ADR-001 — refactor leverage is the long-term payoff, not the per-build seconds.
H4 boot ↔ H10 binary (mild). Larger binary = slower flash load. Affordable at our size class but worth watching as features land.
H11 stacks ↔ H13 current draw (mild, future). Idle threads draw little but never zero; a future light-sleep policy (v0.8) wants them parked. W14's portability outcome raises the value of that policy from "battery hygiene" to "the thing that lets the device leave the desk."
W13 typography ↔ H9 heap + H10 binary (mild, future). Achieving a writing-tool tone needs room for glyph caches and font assets. Not load-bearing in v0.1 (one mono font), but the v1.0 tone goal is why H9 and H10 keep slack rather than being squeezed to the minimum.
Tightened H15 ↔ ADR-001 (mild). Pulling v0.1 build time from ≤ 10 min to ≤ 7 min eats into ADR-001's accepted "+5–10 min" cost. Worth aiming at via cargo profile / vendor LTO / crate-graph trims; worth giving up before reversing ADR-001.

5. HOW → Component mapping (Phase 2)

Which subsystem owns the delivery of each characteristic. Cells are which ADR constrains the choice.

Components (with anchoring ADR):

ID	Component	ADR
C1	ESP32-S3-N16R8 SoC	ADR-001, ADR-008
C2	`esp-idf-rs` (std) + ESP-IDF	ADR-001
C3	`std::thread` + `crossbeam-channel`	ADR-006
C4	PSRAM allocator wrapper	ADR-001
C5	GDEY0579T93 + DESPI-c579 panel	ADR-003
C6	`embedded-graphics` + e-paper driver	ADR-002, ADR-003
C7	Custom widget / dirty-rect layer	ADR-002
C8	`ropey` rope buffer	ADR-001 (ecosystem)
C9	TinyUSB host (`esp-idf` bindings)	ADR-009
C10	FAT on microSD	ADR-007
C11	LittleFS on internal flash	ADR-007
C12	`gitoxide` (`gix-*`)	ADR-004
C13	mbedtls TLS (via ESP-IDF)	ADR-005
C14	HTTPS + GitHub PAT auth	ADR-005
C15	eFuse-derived encryption key	ADR-005, ADR-007
C16	USB-C wall PSU	ADR-008

HOW-to-component matrix (9 strong / 3 medium / 1 weak):

	C1 SoC	C2 std	C3 thr	C4 PSR	C5 EPD	C6 eg	C7 wid	C8 rope	C9 USB	C10 SD	C11 LFS	C12 gix	C13 TLS	C14 PAT	C16 PSU
H1 lat	3	1	9	3	9	9	9	3	9
H2 area					9	9	9
H3 cad					9	3	9
H4 boot	3	9	3	1	3					9	3
H5 soak	3	3	3	9	1			9	9	3		3	3
H6 reli		3										9	9	9
H7 lat			3	1						3		9	9
H8 dura		3								9	9
H9 heap	3	3		9				3				9	9
H10 bin		9	1			3	3	3	3			9	3
H11 stk			9						3			3
H12 recon	3	9											3
H13 mA	9		1		9				3	3					9
H15 build		9										9	3

Read across, not down

C5/C6/C7 (panel + graphics + widget) are the single most leveraged cluster — they own H1, H2, H3 (the top of the priority list). ADR-002 and ADR-003 are the ADRs to keep most honest as v0.x progresses.
C12 (gitoxide) is overloaded: H6, H7, H9, H10, H11, H15 all touch it. That's why ADR-004 includes a kill-switch (fall back to libgit2-sys if spike 7 fails). It's also why H9 sits in the top three priorities — gitoxide's memory profile is the unknown. ADR-010 pins the shape of the publish sequence (the gct flow); C12 is just the library that implements it. Changing ADR-010 doesn't change C12's column, but changing C12 (the kill-switch) does not change ADR-010's user contract.
C11 (LittleFS) is unused in v0.1: config is build-time. Its non-zero cells in the matrix describe the v0.9+ shape per ADR-007, not v0.1 reality.
C2 (std runtime) sits underneath almost everything, but it's the enabler (H4 boot, H10 binary, H12 reconnect) rather than the bottleneck. Reversing ADR-001 would force re-deciding ADR-004, ADR-005, ADR-006, ADR-007 all at once — they're a single decision in three drawers.

6. Critical performance budget

A curated rank, drawing from §3 importance and §4 conflicts, with one deliberate override: acceptance-criteria critical paths (H4 boot, H5 soak) move up regardless of weighted-vote spread. (Pre-W14 this list also lifted H8 durability over its narrow voter base; W14 has widened that base, so H8's #3 spot is now arithmetic — see §3.) These are the numbers spikes 2–7 must validate before integration starts.

Rank	Characteristic	Target	Watched on	If we miss it
1	H2 region area	≤ 1 line per keypress	spike 2 + spike 5	Increase font size to shrink per-glyph dirty rect (ADR-003 consequence)
2	H9 PSRAM heap	≥ 1 MB free at push peak	spike 7	ADR-004 kill-switch → `libgit2-sys`; cap rope at 128 KB
3	H8 durability	100 % (post-confirm power loss)	bench HIL	Re-evaluate ADR-007 (move config to internal NVS only)
4	H1 Type latency	≤ 400 ms (revised from ≤ 200 ms)	~630 ms 2026-07-11 ✗	Still over target — windowed-Y refresh already in; batch multi-char bursts; open v0.1 gap
5	H6 Publish reliability	≥ 95 % (network up)	spike 6 + spike 7	TLS cipher trim; reconnect backoff tuning
6	H3 cadence	full every ~64 partials	spike 2	Adjust per panel temperature; defer flash to idle ≥ 1 s
7	H4 Boot latency	≤ 5 s (cold, to cursor)	4258 ms 2026-07-11 ✓	Editor rides a full-area partial over the splash (done, −1.25 s); PSRAM memtest off (−0.74 s) — boot-time-budget
8	H5 soak	1 h no leak / no drop	1 h bench soak	Glyph-cache eviction; PSRAM heap-fragmentation review

The two not-in-MVP rows but already-shaped-by-design:

7. Tradeoffs and their why, linked to ADRs

Plain-language summary of what we accepted in exchange for what.

Tradeoff	Got	Paid	ADR
std (esp-idf-rs) over no_std (esp-hal)	Heap, threads, VFS, mbedtls, gitoxide-compatible	+1 MB binary, +5–10 min builds	ADR-001
Custom widget layer over Ratatui	Dirty-rects aligned to e-ink regions; 200 KB binary back	500 LoC we own and maintain	ADR-002
e-ink medium over FSTN / memory LCD / OLED	Paper aesthetic; 0 W idle persistence; medium enforces writing posture	~200–300 ms typing latency; periodic full-refresh flash (scroll worst-case)	ADR-003
`gitoxide` over `libgit2-sys`	Pure Rust, modular, no FFI cross-compile pain	Smart-HTTP path is newer; PSRAM profile unproven (spike 7)	ADR-004
HTTPS + PAT over OAuth device-flow or SSH	Simplest auth that `gitoxide` smart-HTTP already supports	Long-lived secret on device; in v0.1 the PAT is compiled into the binary (dev-only target user makes this acceptable); v0.9 moves it to encrypted NVS	ADR-005
`std::thread` over `embassy` or `tokio`	Boring, debuggable, real stack traces; no exec to tune	~76 KB total stack across 5 tasks	ADR-006
FAT-on-SD + LittleFS-on-flash split	Desktop can read SD; config survives SD reformat	Two filesystems to manage; FAT's power-loss weakness mitigated by atomic-rename	ADR-007
Wall power for v0.1, battery deferred	Measure real draw before sizing the cell	Tethered MVP; not the final aesthetic	ADR-008
USB host (TinyUSB) over BLE-HID	No radio contention with Wi-Fi during push; keyboard powered from the device	One more USB connector on enclosure	ADR-009
Atomic `Ctrl-G` + auto-timestamp commit message	One key, one outcome; matches the user's existing `gct` workflow; no modal prompt to slow H1 latency	Commit history is timestamp noise; the device may author merge commits the user never sees; reversal would break muscle memory	ADR-010

Conflicts left explicitly unresolved by v0.1

These are the live tensions we are watching, not deciding harder:

ADR-004 vs H9. If gitoxide cannot keep ≥ 1 MB PSRAM free at push peak, we are committed to switching transports for v0.1, not absorbing the OOM risk.
ADR-009 vs H6/H13. If TinyUSB host turns out unstable (spike 4), BLE-HID is the documented fallback — at the cost of Wi-Fi radio contention during push (re-checking H6).
ADR-007 vs H8. Power loss between FAT rename and dir flush yields the previous saved version. We document this as expected behavior; it becomes a real bug only if soak testing shows it triggering on routine saves.
W13 typography paths. v0.1 ships one mono font; v1.0's writing-tool-tone outcome admits two paths (mono = developer comfort, serif = typewriter feel). Not yet decided whether to ship both or one; decision deferred to the v1.0 design pass. Cost preview per added font: +H9 glyph-cache footprint, +H10 binary for embedded assets.
ADR-008 vs W11+W14. Wall power in v0.1 is now an explicit disappointment of two WHATs, not one (battery W11 + portability W14). The disappointment is bounded by ADR-008's commitment to measure current draw on real hardware before sizing v0.8's cell — spec the cell against measured numbers, not against the spec sheet. The §3 promotion of H13 (current draw) from #11 to #7 is the matrix registering this: bench multimeter readings now serve portability sizing as well as power profiling.

8. Inconsistencies spotted and fixed

ADR-006 stack figure. ADR-006 previously said "~40 KB of stack space for task stacks" — but the v0.1 technical design's task table (usb 8 + wifi 8 + ui 16 + render 12 + git 32) sums to 76 KB. Updated ADR-006's Consequences section to reflect the actual budget and cross-reference the tech doc. The 76 KB figure still fits comfortably in the ESP32-S3's 512 KB internal SRAM, so no design change, just documentation accuracy.
Commit-message format triple-mismatch. README said git commit -m "wip", the v0.1 product doc said "wip <timestamp>", and the user's actual shell alias (gct / git-commit-timestamp) uses a pure ISO-8601 timestamp with no wip prefix. Resolved by aligning all docs on gct and recording the decision as ADR-010. Pulled the v0.7 roadmap item "Commit message prompt instead of hard-coded wip" — it's now contradicted by ADR-010 and removed.
First-run flow vs. target user. The v0.1 product doc described a captive-portal first-run, but the same doc names the v0.1 target user as the dev themselves ("Me. Solo."). Provisioning a solo-dev device through a captive portal is ceremony without a user. Resolved by switching v0.1 to build-time env-var config (no NVS, no LittleFS, no AP mode); on-device provisioning is the v0.9 release that introduces non-dev users. Touches ADR-005, ADR-007, the v0.1 product + technical docs, and the v0.9 roadmap entry.
Vocabulary leak. Earlier docs used "commit" and "push" as if they were distinct user actions; the gct/ADR-010 model collapses them into a single user-facing Publish. Resolved by introducing CONTEXT.md as the canonical glossary; user-facing text now uses Save and Publish only.
House of Quality column sums recomputed. Earlier Σ row drifted from the matrix arithmetic — H1 listed 138 but sums to 148; H8 147 vs 132; H9 162 vs 172; H13 74 vs 65; smaller deltas elsewhere. Recomputed all sums from the cells. H8 dropped from #3 to #6 — a "fewer WHAT voters" artifact, not a signal that durability matters less to the design.
W13 reframed, W14 removed. Earlier W13/W14 rows named solutions ("beautiful monospace", "beautiful serif") inside the requirements column, conflating what the user values with which asset delivers it. Replaced with one outcome WHAT (typography sets a writing-tool tone), and moved the mono+serif option to §7 as a v1.0 unresolved tension. Σ shifted (H9 205→193, H2 198→177, H1 155→148) because the prior W13/W14 cells were scoring solution-fit rather than outcome-fit.
WHATs swept for solution-shape phrasing. Following the W13 reframe, the same drift was found in W2 (named the key Ctrl-G), W4 (named the process shape "one-shot"), W7 (named the hardware "surface"), W8 (named the medium "e-ink"), W10 (named the deliverable "BOM"), and W9 ("nine releases" — brittle vs roadmap reshuffles). All rephrased as outcomes; the named solutions remain documented in §7 tradeoffs and the relevant ADRs where they belong. Matrix cell strengths held — each cell scored the characteristic against the underlying outcome, not the surface phrasing — so no Σ recompute.
§3 vs §6 priority lists clarified. The two were giving different orderings without saying why. §6 now states explicitly that it is a curated rank with two named overrides over §3's pure arithmetic: acceptance-criteria critical paths (H4, H5) and table-stakes correctness (H8) get manual lifts. §3 now names the HoQ structural bias that makes the curation necessary — reward for spread, penalty for narrow-but- critical characteristics — using H8/W3 as the canonical example.
W14 added — portability outcome. Captures "I can carry the device and write away from a desk" as a distinct WHAT from W11 (multi-day battery), weight 8. Recomputed basement Σ; H8 lifted from #6 to #3 in the §3 priority list as its voter base widened from W3+W6+W12 to also include W14, and H12 entered the top six at #4; H6 dropped out. The ID "W14" was previously held by a deprecated typography row (see the "W13 reframed, W14 removed" bullet above); the slot is now repurposed. §6's "(b) narrow voter base" override for H8 no longer applies and has been retired in the §6 preamble.
H14 retired — outside §2's scope. §2 covers measurable engineering characteristics — performance metrics of the device's functions, or properties of its firmware artifact, memory layout, and build process. H14 ("Module count / public-API surface (refactor proxy)") is a property of source-code organisation, none of those. The refactor- leverage idea survives in §5's component structure and the ADRs that decide architectural discipline; it does not need a HoQ matrix slot. Removed from §2, the §5 matrix row, the C12 overloaded-list mention, and the §4 H14↔H15 conflict bullet. W9's matrix vote shrinks from H10 W + H11 W + H14 S + H15 M to H10 W + H11 W + H15 M — an honest reading that "codebase absorbs the planned roadmap" is delivered by ADRs, not by a measurable characteristic. ID "H14" left as a gap (cross-doc HOW references survive without renumbering H15). Total basement Σ drops 1674 → 1557, so rel% recomputed in the §3 basement.
HOWs renamed "characteristics," not "functions." A function is a transformation (input → output); HOWs like H6 "success rate" and H10 "binary size" are measures of functions or properties of artifacts, not transformations themselves. §2's header, §4's ("HOW-vs-HOW tradeoffs"), §5's ("HOW → Component mapping") and caption, and §6's column header all cascaded — wherever "function" meant HOW. Classical QFD uses "engineering characteristics" (or "substitute quality characteristics") for exactly this slot. The methodology name in the title (Quality Function Deployment) stays — it is the framework's proper noun, not a claim about this doc's vocabulary.
H6/H7/H8/H12 swept for solution-shape phrasing and measure-vs- attribute. Two drifts in one pass. (a) Solution names inside characteristic names: H6 was "Ctrl-G push success rate on healthy Wi-Fi" — three solutions inside one name (the key, the git verb, the transport); H7 was "Push end-to-end (one-file commit)" — git verb and its unit; H12 was "Wi-Fi reconnect on transient outage" — transport in the name. (b) Measure or behaviour assertion instead of attribute: H6's "success rate" is a metric; H8 "Save survives power loss after status confirms" is a behaviour assertion. Renamed to pure attributes under outcome-shaped conditions: H6 = "Publish reliability (network up)", H7 = "Publish latency (one file)", H8 = "Save durability (post-confirm power loss)", H12 = "Network reconnect time (transient outage)". H7's "latency" pairs with H1's "Type latency". Matrix cell strengths held; no Σ recompute.
Functions surfaced as their own ontology layer. Earlier, the HOW names packed both a function reference and an attribute ("Publish reliability" = Publish [function] + reliability [attribute]) without Functions being defined anywhere. §2 now opens with a Functions inventory (Type, Save, Publish, Recover, Boot, Provision) so the function names HOWs reference have a single source of truth. Render and Reconnect remain sub-functions referenced inside HOW names; they did not earn top-level slots in v0.1. The five-layer ontology stack (WHAT / Function / Characteristic / Metric+Unit / Target) is documented in ../GLOSSARY.md, peer to CONTEXT.md (device vocabulary). With Functions explicit, two arrow-style HOW names collapsed for parallelism: H1 "Keypress → glyph latency" → "Type latency (keypress → glyph)", H4 "Cold boot → cursor ready" → "Boot latency (cold)". The arrow text moved to the parenthetical context where it belongs once the function name carries the transformation; H4's "to cursor" is implicit in Boot's definition. Matrix cell strengths held; no Σ recompute.
H4 boot measured; H3 cadence corrected; boot-time docs added (2026-07-11). Cold boot instrumented at 4258 ms — the ≤ 5 s v0.1 target is met; §6's H4 row now carries that measured result and the real mitigation (editor rides a full-area partial over the splash, −1.25 s) in place of the pre-integration guesses (trim logging / lazy-mount SD). §2's ≤ 3 s v1.0 target gained a footnote flagging it marginal-to-unreachable — one ~1.9 s full refresh is an unavoidable e-ink cold-boot floor. Separately, §2 + §6 H3 full-refresh cadence corrected from "1 per 20 partials" to 1 per 64: the firmware stretched it (FULL_REFRESH_EVERY = 64) once windowed-Y refresh made ghosting rare — a drift that predated this pass. New supporting docs: notes/boot-time-budget.md (waterfall + v1.0 feasibility) and tradeoff-curves/epd-refresh-latency.md (rows-vs-latency model), cross-linked from §4's H1↔H3 bullet.
Typoena perception column rebased target → measured (2026-07-11). With v0.1 delivered and hardware-verified, the §3 right-hand zone's Typoena profile is the shipped v0.1 result, not a §2 target projection: legend + caption relabelled "v0.1 measured", W5 rationale now cites the 4.26 s cold boot, W3 notes the verified atomic round-trip (power-pull test still deferred to v0.9), W6 rose 3→4 on the attested 1 h soak, and W1 dropped 4→2 once type latency was measured at ~630 ms (over the revised ≤400 ms target). Net Typoena total 52→51, trimming its lead over Pomera to a single point. Competitor scores untouched (no new external release). Two drifts caught in the same pass: the TikZ W14 row scored Pomera/Smart 2/5 while the authoritative table and totals use 5/1 (Smart ~5 lb desk-bound = 1, Pomera pocketable = 5), TikZ corrected to match; and the Caveats "thirteen rows" corrected to "fourteen" (§1 has 14 WHATs).
H1 type-latency target relaxed ≤200 → ≤400 ms; v1.0 reset to ≤300 ms (2026-07-11). Cold per-keystroke render measures ~630 ms, so §2's v0.1 H1 target moved from ≤ 200 ms to ≤ 400 ms and gained a footnote; §3's basement target text and §6's rank-4 row followed. The relaxed target is unmet: ~630 ms still exceeds ≤ 400 ms (the open v0.1 latency gap), though a longer wait is acceptable for now; next-version usage will settle it. The perception W1 score dropped 4→2 to match. The v1.0 figure was reset from ≤ 150 ms to ≤ 300 ms (ADR-003's ~200–300 ms floor); ≤ 150 ms sat below what the panel can deliver.

The earlier variance between README's "~12 lines" and product/ADR-003's "~11 lines" of "edit area" is now superseded: the side-panel redesign removed the top header and bottom status bars (metadata moved into the side panel), so the writing column spans the full panel height — ~13 lines at the editor's 20 px font (FONT_10X20, editor.rs ROWS = HEIGHT / 20 = 13). README, the product/technical docs, and ADR-003 are all updated to ~13 lines (writing column).

How to keep this document honest

When a new ADR lands, add its components to §5 and re-score any characteristic-row whose dominant component changed.
When a spike returns numbers, update §6's "Target" or "Watched on" columns — this is the doc that should feel out of date if measured reality drifts from estimates.
The WHATs (§1) change rarely; the HOWs (§2) change with each release. When either changes, re-score the matrix and recompute the basement Σ in the §3 diagram; then check the §3 priority list and §4 conflict list here still match the new picture.

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