docs: rename project to Typoena

Project gets a proper name. Replaces "Ours" / "Our product" placeholders
in the QFD perception zone and the working title "typewriter" in
README/CONTEXT headers and the npm name. "Typewriter" the category
noun (the writing-machine concept) stays unchanged — Typoena is the
brand, typewriter is the category. SoftAP SSID typewriter-setup and the
repo directory are deliberately left as-is.

CONTEXT.md

@@ -1,4 +1,4 @@
-# Typewriter
+# Typoena
 
 A single-purpose writing appliance: e-ink + mechanical keyboard + ESP32-S3. The
 user opens the lid, writes Markdown, and (when they choose) publishes to a git

README.md

@@ -1,4 +1,4 @@
-# typewriter
+# Typoena
 
 A distraction-free, hackable, DIY writing machine. ESP32-S3 + e-ink + a real
 mechanical keyboard. You write Markdown, you commit, you push. Nothing else
@@ -119,7 +119,7 @@ Macro-plan below; per-version scope lives in [`docs/roadmap.md`](docs/roadmap.md
 
 ```mermaid
 gantt
-    title Typewriter — macro plan
+    title Typoena — macro plan
     dateFormat YYYY-MM-DD
     axisFormat %b %Y
     section MVP

docs/quality-house.md

@@ -48,7 +48,7 @@ market"), not as a fair head-to-head buyer's guide.
 \def\qfdPerceptionTitle{Comparative evaluation}
 \def\qfdPoorLabel{poor}
 \def\qfdExcellentLabel{excellent}
-\def\qfdAltOneLabel{Our product}
+\def\qfdAltOneLabel{Typoena}
 \def\qfdAltTwoLabel{Competitor A}
 \def\qfdAltThreeLabel{Competitor B}
 \def\qfdRelTitle{Relation}
@@ -260,16 +260,16 @@ market"), not as a fair head-to-head buyer's guide.
 % Perception-zone markers: shape + colour-blind-safe colour per product.
 % Palette is Okabe-Ito (blue, vermillion, bluish green, reddish purple).
 % Light fills + saturated outlines keep stacked markers legible.
-\definecolor{qfdcOurs}{RGB}{0,114,178}
+\definecolor{qfdcTypoena}{RGB}{0,114,178}
 \definecolor{qfdcRem}{RGB}{213,94,0}
 \definecolor{qfdcFrw}{RGB}{0,158,115}
 \definecolor{qfdcPom}{RGB}{204,121,167}
 \definecolor{qfdcFrwS}{RGB}{86,180,233}
 
 \tikzset{
-  qfdalt1mk/.style={circle, draw=qfdcOurs, fill=qfdcOurs!55!white,
+  qfdalt1mk/.style={circle, draw=qfdcTypoena, fill=qfdcTypoena!55!white,
                     minimum size=6.5pt, inner sep=0pt, line width=1.1pt},
-  qfdalt1ln/.style={line width=1.2pt, qfdcOurs},
+  qfdalt1ln/.style={line width=1.2pt, qfdcTypoena},
   qfdalt2mk/.style={regular polygon, regular polygon sides=3,
                     draw=qfdcRem, fill=qfdcRem!55!white,
                     minimum size=7pt, inner sep=0pt, line width=0.9pt},
@@ -463,21 +463,21 @@ market"), not as a fair head-to-head buyer's guide.
       at ({-0.1}, {-\qfdNW - \k + 0.5}) {\lbl};
 
   % ---------- Perception zone: 5 products x 13 WHATs (0-5 scores) ----------
-  % Columns: \so=Ours target, \st=reMarkable 2 + Type Folio,
+  % Columns: \so=Typoena target, \st=reMarkable 2 + Type Folio,
   %          \sf=Freewrite Traveler, \sg=Pomera DM250,
   %          \sh=Freewrite Smart Typewriter.
   % Pass 1: stash each score as a named coordinate so the profile lines
   % below can reuse it without recomputing.
   \foreach \r/\so/\st/\sf/\sg/\sh in {%
-    1/4/3/3/5/2,
+    1/4/3/4/5/2,
     2/5/4/4/2/4,
     3/4/4/2/2/2,
     4/5/2/2/5/2,
-    5/4/3/3/5/3,
+    5/4/3/4/5/3,
     6/3/3/4/5/4,
     7/5/2/5/5/5,
     8/4/3/4/5/4,
-    9/4/3/1/1/1,
+    9/4/3/2/1/1,
     10/5/4/2/1/2,
     11/1/5/5/4/5,
     12/3/1/2/3/2,
@@ -542,7 +542,7 @@ market"), not as a fair head-to-head buyer's guide.
     \draw[qfdalt1ln] (0.05, -4.80) -- (0.45, -4.80);
       \node[qfdalt1mk] at (0.25, -4.80) {};
       \node[anchor=west, font=\bfseries] at (0.55, -4.80)
-        {Ours (v0.1 target)};
+        {Typoena (v0.1 target)};
     \draw[qfdalt2ln] (0.05, -5.25) -- (0.45, -5.25);
       \node[qfdalt2mk] at (0.25, -5.25) {};
       \node[anchor=west] at (0.55, -5.25) {reMarkable 2 + Type Folio};
@@ -568,28 +568,41 @@ market"), not as a fair head-to-head buyer's guide.
 Five products on the 0–5 scale, scored against each WHAT. Reference
 configurations: **reMarkable 2 + Type Folio**, **Freewrite Traveler**,
 **Freewrite Smart Typewriter**, **Pomera DM250** (DM250 has a reflective
-monochrome LCD, not e-ink — flagged in W1 / W8). "Ours" is the v0.1
+monochrome LCD, not e-ink — flagged in W1 / W8). "Typoena" is the v0.1
 target from `qfd.md` §2, not measured yet.
 
-| ID  | WHAT (truncated)                                | Ours | reM. | Frw.T | Frw.S | Pom. | Rationale (shortest defensible)                                                                                              |
-| --- | ----------------------------------------------- | :--: | :--: | :---: | :---: | :--: | ---------------------------------------------------------------------------------------------------------------------------- |
-| W1  | Sub-second response to typing                   |  4   |  3   |   3   |   2   |  5   | Ours targets ≤200 ms; reMarkable + Frw.S (e-ink) visibly laggy, Smart's larger panel slower than Traveler; Pomera LCD ~zero. |
-| W2  | Publishing is one deliberate action away        |  5   |  4   |   4   |   4   |  2   | Ctrl-G atomic; reMarkable + Freewrite cloud-sync is one-tap but not git; Pomera = USB/SD copy or QR transfer.                |
-| W3  | Pulling power never corrupts the file           |  4   |  4   |   2   |   2   |  2   | Ours: atomic-rename + fsync. reMarkable journals. Freewrite + Pomera: forum reports of corruption on yank.                   |
-| W4  | Provisioning never interrupts writing           |  5   |  2   |   2   |   2   |  5   | Ours v0.1: build-time config (dev-only). reM/Frw need Wi-Fi + account. Pomera: literally none.                               |
-| W5  | Quick boot to a writing cursor                  |  4   |  3   |   3   |   3   |  5   | Ours target ≤5 s. reMarkable cold-boots ~20 s (great from sleep). Both Freewrites ~10–15 s e-ink wake. Pomera ~3 s.          |
-| W6  | Long sessions without crash / lag / drift       |  3   |  3   |   4   |   4   |  5   | Ours unproven (1 h target). Freewrite famously stable (both variants). Pomera firmware is decades-mature.                    |
-| W7  | Nothing on the device competes with prose       |  5   |  2   |   5   |   5   |  5   | reMarkable has apps, menus, drawing, PDFs. Freewrite + Pomera are single-purpose; ours by design.                            |
-| W8  | The UI never moves except when I move it        |  4   |  3   |   4   |   4   |  5   | reMarkable animates more; ours uses dirty-rects; Freewrites minimal motion; Pomera near-static LCD.                          |
-| W9  | Codebase absorbs the planned roadmap            |  4   |  3   |   1   |   1   |  1   | Modular Rust ours; reMarkable is hackable Linux; Freewrite + Pomera are closed firmware.                                     |
-| W10 | I can repair or fork it with hobbyist tools     |  5   |  4   |   2   |   2   |  1   | Ours: open BOM + ESP32. reMarkable: rooted Linux + community ROMs. Freewrite + Pomera: closed.                               |
-| W11 | Multi-day battery life (v0.8 onward)            |  1   |  5   |   5   |   5   |  4   | Ours v0.1 = wall-powered (battery deferred). reMarkable + both Freewrites legendary (~4 weeks). Pomera ~24 h.                |
-| W12 | Local-only files coexist with git scope         |  3   |  1   |   2   |   2   |  3   | Ours v0.5+ design. reMarkable cloud-only. Freewrites have local + Postbox but no VCS. Pomera = pure local.                   |
-| W13 | Typography sets a writing-tool tone             |  3   |  5   |   2   |   2   |  2   | Ours v0.1: single mono (serif option in v1.0). reMarkable: rich type rendering. Freewrite + Pomera: utilitarian.             |
+Freewrite Traveler scores assume the
+[Sailfish firmware](https://getfreewrite.com/blogs/writing-success/freewrite-sailfish-firmware)
+(released 2025-11-19), which rewrote the OS in Rust, cut keystroke latency
+40–100 %, and trimmed power draw −30 % typing / −50 % idle on both
+Traveler and Smart Typewriter Gen 3. Three Traveler rows were rescored
+upward as a result: W1 3→4 (latency now plausibly inside 200 ms), W5 3→4
+(boot accelerated, no published number), W9 1→2 (Rust rewrite explicitly
+unblocked features that JS could not carry; still closed so it can't
+reach reMarkable's hackable-Linux 3). The Smart Typewriter rows could be
+bumped on the same basis but are left at pre-Sailfish values pending a
+separate decision.
 
-**Totals** (sum across 13 WHATs, no weighting): Ours 50, Pomera 45,
-reMarkable 42, Freewrite Traveler 39, Freewrite Smart Typewriter 38.
-Pomera ranking second is the useful signal — we're effectively building
+| ID  | WHAT (truncated)                                | Typoena | reM. | Frw.T | Frw.S | Pom. | Rationale (shortest defensible)                                                                                              |
+| --- | ----------------------------------------------- | :--: | :--: | :---: | :---: | :--: | ---------------------------------------------------------------------------------------------------------------------------- |
+| W1  | Sub-second response to typing                   |  4   |  3   |   4   |   2   |  5   | Typoena targets ≤200 ms; reMarkable e-ink laggy; Frw.S still slow (larger panel); Frw.T post-Sailfish trimmed latency 40–100 % (plausibly inside 200 ms); Pomera LCD ~zero. |
+| W2  | Publishing is one deliberate action away        |  5   |  4   |   4   |   4   |  2   | Ctrl-G atomic; reMarkable + Freewrite cloud-sync is one-tap but not git; Pomera = USB/SD copy or QR transfer.                |
+| W3  | Pulling power never corrupts the file           |  4   |  4   |   2   |   2   |  2   | Typoena: atomic-rename + fsync. reMarkable journals. Freewrite + Pomera: forum reports of corruption on yank.                   |
+| W4  | Provisioning never interrupts writing           |  5   |  2   |   2   |   2   |  5   | Typoena v0.1: build-time config (dev-only). reM/Frw need Wi-Fi + account. Pomera: literally none.                               |
+| W5  | Quick boot to a writing cursor                  |  4   |  3   |   4   |   3   |  5   | Typoena target ≤5 s. reMarkable cold-boots ~20 s (great from sleep). Frw.T accelerated post-Sailfish (no published number); Frw.S still ~10–15 s e-ink wake. Pomera ~3 s. |
+| W6  | Long sessions without crash / lag / drift       |  3   |  3   |   4   |   4   |  5   | Typoena unproven (1 h target). Freewrite famously stable (both variants). Pomera firmware is decades-mature.                    |
+| W7  | Nothing on the device competes with prose       |  5   |  2   |   5   |   5   |  5   | reMarkable has apps, menus, drawing, PDFs. Freewrite + Pomera are single-purpose; Typoena by design.                            |
+| W8  | The UI never moves except when I move it        |  4   |  3   |   4   |   4   |  5   | reMarkable animates more; Typoena uses dirty-rects; Freewrites minimal motion; Pomera near-static LCD.                          |
+| W9  | Codebase absorbs the planned roadmap            |  4   |  3   |   2   |   1   |  1   | Modular Rust Typoena; reMarkable is hackable Linux; Frw.T Sailfish is Rust-rewritten (vendor explicitly unblocked features JS could not carry) but closed; Frw.S + Pomera closed firmware. |
+| W10 | I can repair or fork it with hobbyist tools     |  5   |  4   |   2   |   2   |  1   | Typoena: open BOM + ESP32. reMarkable: rooted Linux + community ROMs. Freewrite + Pomera: closed.                               |
+| W11 | Multi-day battery life (v0.8 onward)            |  1   |  5   |   5   |   5   |  4   | Typoena v0.1 = wall-powered (battery deferred). reMarkable + both Freewrites legendary (~4 weeks; Sailfish trimmed −30 % typing / −50 % idle). Pomera ~24 h. |
+| W12 | Local-only files coexist with git scope         |  3   |  1   |   2   |   2   |  3   | Typoena v0.5+ design. reMarkable cloud-only. Freewrites have local + Postbox but no VCS. Pomera = pure local.                   |
+| W13 | Typography sets a writing-tool tone             |  3   |  5   |   2   |   2   |  2   | Typoena v0.1: single mono (serif option in v1.0). reMarkable: rich type rendering. Freewrite + Pomera: utilitarian.             |
+
+**Totals** (sum across 13 WHATs, no weighting): Typoena 50, Pomera 45,
+Freewrite Traveler 42, reMarkable 42 (tied after Sailfish — pre-Sailfish
+Traveler totalled 39), Freewrite Smart Typewriter 38. Pomera still
+ranking second is the useful signal — we're effectively building
 "Pomera + Wi-Fi + git + hackable BOM", which re-confirms the
 differentiation thesis from `README.md`.
 
@@ -608,7 +621,7 @@ picture.
   more direct competitor on form factor.
 - **W3 / W6 Freewrite scores are anecdotal.** Forum reports, not bench
   data. Treat the 2 / 4 as "we'd need to test this" rather than fact.
-- **No price column.** Ours-as-BOM is materially cheaper than the
+- **No price column.** Typoena-as-BOM is materially cheaper than the
   competitors but cost is not a WHAT in `qfd.md` §1, so it's absent here.
   Worth a row if a v0.x WHAT ever calls it out.
 

package.json

@@ -1,5 +1,5 @@
 {
-  "name": "typewriter",
+  "name": "typoena",
   "version": "1.0.0",
   "description": "",
   "main": "index.js",